ANTAVO LOYALTY PLATFORM WITH IN STORE EXPERIENCE TERMINAL engaging omnichannel...
ANTAVO LOYALTY PLATFORM WITH IN STORE EXPERIENCE TERMINAL engaging omnichannel loyalty
Ongoing digital innovations have changed mindsets and raised expectations. Consumers are no longer interested in simply finding the best price, but they want to have a great experience. ‘Brick and mortar’ stores play an indispensa...
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Información proyecto ANTAVO-LOYALTY
Duración del proyecto: 2 meses
Fecha Inicio: 2019-12-04
Fecha Fin: 2020-02-29
Líder del proyecto
ANTAVO LIMITED
No se ha especificado una descripción o un objeto social para esta compañía.
TRL
4-5
Presupuesto del proyecto
71K€
Fecha límite de participación
Sin fecha límite de participación.
Descripción del proyecto
Ongoing digital innovations have changed mindsets and raised expectations. Consumers are no longer interested in simply finding the best price, but they want to have a great experience. ‘Brick and mortar’ stores play an indispensable role in retail; however, they face huge challenges. The rise of ecommerce giants threatens to force retailers to close their stores. Plus, younger generations have higher expectations, which contributes to a higher rate of churn.
The Antavo Loyalty Platform with In-store Experience Terminal is a next-generation loyalty program and new paradigm for a unified user experience in retail stores, uniting the online and offline shopping worlds. This solution can help businesses stand up against the ecommerce giants and provide better services to their consumers, thus reducing churn.
Most current solutions focus on the online space. The few offline solutions available are expensive and difficult to implement. Antavo provides more engagement touchpoints between retailers and their customers. Consumers have a better user experience, personalization and gamification, while also saving 30% of their time.
The Platform is currently on level TRL7. Targeted users are Omnichannel brands (B2B2C) and Loyalty Agencies in Europe and the U.S. The key market application will be the SaaS platform, and we’ll also offer licenses for In-store Experience Terminal devices.
Loyalty Management represents a high-volume market that’s growing fast. The overall market is estimated to be valued at 8.4 billion Euros in 2024.
In Phase 1, we will focus on a technical viability check covering the feasibility of production, maintenance, cost optimization, and lean ‘waste’ reduction. We will conduct market surveys to support our concept and conduct an FTO analysis. We will also formulate the project plan of Phase 2 and a detailed business plan. The TRL-9 level product will be finalized in Phase 2 at an estimated cost of 1.1 million Euros.