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DRESSFORMER

Financiado

Cerrado

Virtual 3D fitting room for online shopping

DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models cr... ver más

31/07/2015

GOLDSMITHS'

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

GOLDSMITHS' COLLEGE No se ha especificado una descripción o un objeto social para esta compañía.

Fecha límite participación Sin fecha límite de participación.

Ver 3 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2015-07-31

ICT-37-2014-1: Open Disruptive Innovation Scheme (...

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Cerrada hace 10 años

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Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

3 Participantes

GOLDSMITHS'

50.00K€ | Lider

Camiceria Giovanni Taccaliti

N.D. | Participante

wardroba

N.D. | Participante

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Duración del proyecto: 4 meses Fecha Inicio: 2015-03-25
Fecha Fin: 2015-07-31

Líder del proyecto

GOLDSMITHS' COLLEGE No se ha especificado una descripción o un objeto social para esta compañía.

Presupuesto del proyecto 71K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2 photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of the online customers will not buy clothing online again. Dressformer proposes a try on button integrated with any online store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment. Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a virtual replica of the online buyer’s body. Dressformer generates simulations of clothing on the human form, including a realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are inserted the virtual avatar morphs into the natural shape and curves of the individual users’ body while taking materials and elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

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