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FreeDigital

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The impact of free digital offers on individual behavior and its implications...

The impact of free digital offers on individual behavior and its implications for consumer and data protection laws Many online services and products are offered ‘free’ of charge but in exchange for personal data. Research shows that consumers overvalue the benefits and undervalue the non-monetary costs of zero-price products. Yet, it remains u... ver más

30/12/2022

UNIVERSITEIT MAAST...

281K€

Presupuesto del proyecto: 281K€

Líder del proyecto

UNIVERSITEIT MAASTRICHT No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2022-12-30

MSCA-IF-2018: Individual Fellowships

I+D

Cerrada hace 6 años

0% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

UNIVERSITEIT MAASTRICHT

281.36K€ | Lider

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Duración del proyecto: 44 meses Fecha Inicio: 2019-04-24
Fecha Fin: 2022-12-30

Líder del proyecto

UNIVERSITEIT MAASTRICHT No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 281K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Many online services and products are offered ‘free’ of charge but in exchange for personal data. Research shows that consumers overvalue the benefits and undervalue the non-monetary costs of zero-price products. Yet, it remains unknown whether offering ‘free’ digital content in exchange for personal data distorts consumer decisions about 1)entering into a transaction, 2)sharing personal data, and 3)enforcing contractual and data protection rights. These questions are important because digital content, even this for ‘free’, might involve certain hazards. For instance, it might be defective causing detriment to its users or consumers’ personal data might be misused. In this project, I will provide evidence on consumer reactions to digital content offered at a zero price by conducting online experiments, in which individuals will perform a real effort task and decide whether to use an application that can help them solve the task. This application will be offered in a premium and a cheaper basic version supplied in exchange for personal data. In separate treatments, I will manipulate the price of the two versions - decrease the price of the basic version from a small amount to zero and change the price of the premium version accordingly. I will observe whether reducing the price of the basic version to zero influences participants choices on which application to use and whether to provide personal data in exchange. I will further introduce a failure in the basic version and measure whether participants complain and request deletion of their personal data depending on the price of the application. Next, I will test whether interventions proposed by legal scholars (e.g., informing users that their personal data constitute counter-performance) change these decisions. Finally, based on these data I will develop arguments contributing to legal discussions in consumer and data protection law and suggest solutions that will improve consumer welfare and privacy protection.

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