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DALE

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Exploring Consumer Behavior in the Digital Age Insights from Theory driven Lar...

Exploring Consumer Behavior in the Digital Age Insights from Theory driven Large scale Randomized Field Experiments on Mobile Data Alerts and Data Breach Announcements DALE addresses an urgent need to advance research on consumer behavior, namely consumers’ responses to the timing of mobile data scarcity messages and data breach announcements, using a multi-method approach composed of theoretica... ver más

31/03/2026

UPNA

181K€

Presupuesto del proyecto: 181K€

Líder del proyecto

UNIVERSIDAD DE NAVARRA No se ha especificado una descripción o un objeto social para esta compañía.

Total investigadores 849

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo HORIZON EUROPE notifico la concesión del proyecto el día 2024-03-07

HORIZON-MSCA-2023-PF-01-01: MSCA Postdoctoral Fellowships 2023 ExpectedOutcome:Project results are expected to contribute to the following outcomes:

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No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

UPNA

181.15K€ | Lider

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Duración del proyecto: 24 meses Fecha Inicio: 2024-03-07
Fecha Fin: 2026-03-31

Líder del proyecto

UNIVERSIDAD DE NAVARRA No se ha especificado una descripción o un objeto social para esta compañía.

Total investigadores 849

Presupuesto del proyecto 181K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto DALE addresses an urgent need to advance research on consumer behavior, namely consumers’ responses to the timing of mobile data scarcity messages and data breach announcements, using a multi-method approach composed of theoretical models and large-scale randomized experiments (RME). DALE builds upon research from information systems, behavioral economics, operations, and marketing to build more effective tools to improve consumption efficiency and mitigate the repercussions of cyberattacks. First, DALE builds a theoretical framework of how behavioral nudges in a resource scarce setting improves consumption efficiency and shows that in contrary to conventional wisdom sending warnings as early as possible may lead to higher chances of data shortages, a finding that highlights the importance of an under-investigated aspect, namely the timing of alerts. Based on the above, the project complements the study with a RME in partnership with a leading telecommunication provider. Interlinked with the ever-increasing data consumption needs, is the problem that the very same data we leave behind may be breached. The second phase investigates how consumers react to data-breach announcements. I build a theoretical framework of how consumer shopping behavior may change in response to such breaches and test these predictions with a four-year granular dataset provided by a multi-channel grocery partner. DALE will provide practical cross-sectional, interdisciplinary interventions for use by academia, policymakers, and business. My training, supervised at IESE Business School, will allow me to hone new academic and non-academic skills and fulfill my career ambitions: a) Become a renowned researcher with top-level, influential connections to industry and public entities; b) Position me as an interdisciplinary, cross-sectoral expert on consumer behavior in the digital world, poised for achieving tenure track goals and decision-influencing leadership in non-academic settings.

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