Innovating Works

FotoInMotion

Financiado
Repurposing and enriching images for immersive storytelling through smart digita...
The amount of digital content available to creative industries is growing exponentially, driven by the ubiquitous use of smartphones and the proliferation of social media: (1) there is a tremendous increase in the amount of photog... The amount of digital content available to creative industries is growing exponentially, driven by the ubiquitous use of smartphones and the proliferation of social media: (1) there is a tremendous increase in the amount of photographic content (more than 1.8 billion photos are uploaded to social media platforms each day); (2) the ongoing transformation of factual, entertainment and social media publishers and platforms from textual and photo-centric format to video-driven format (more than 400 hours of video are being uploaded to YouTube each minute); (3) the increasing impact of 3D and virtual reality for providing immersive storytelling experiences, offering new ways of audience engagement and monetization for content creators in the upcoming years. Acknowledging the above, the following critical questions become imminent in both content production and dissemination contexts: how to repurpose this massive amount of content; what kind of innovative tools are most suitable for this process; and finally how these tools can offer new forms of monetization possibilities for creative industries' professionals. FotoInMotion, sets to solve these critical questions and provide an innovative solution to the repurposing of content by offering automated tools for innovative contextual data extraction, object recognition, creative transformation, editing and text animation as well as state of the art 3D conversion options that allow content creators to transform their photos into highly engaging spatial and three dimensional video experiences. FotoInMotion will focus on three major creative industries sectors: photojournalism to develop interactive photo driven stories; fashion, by opening up new forms of marketing, product placement and event coverage; and festivals, by enabling PR and publicity managers to communicate the festival experiences and engage audiences through immersive communication and repurposing festival archives. ver más
31/12/2020
INTRASOFT
3M€
Perfil tecnológico estimado
Duración del proyecto: 37 meses Fecha Inicio: 2017-11-06
Fecha Fin: 2020-12-31

Línea de financiación: concedida

El organismo H2020 notifico la concesión del proyecto el día 2020-12-31
Línea de financiación objetivo El proyecto se financió a través de la siguiente ayuda:
ICT-20-2017: Tools for smart digital content in the creative industries
Cerrada hace 7 años
Presupuesto El presupuesto total del proyecto asciende a 3M€
Líder del proyecto
NETCOMPANY INTRASOFT No se ha especificado una descripción o un objeto social para esta compañía.
Perfil tecnológico TRL 4-5