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EIN2019-103287

Financiado

PERSEUS: SOCIETAL AND ECONOMICAL IMPACT OF PERSONALIZATION

ONLINE PERSONALIZATION IS AT THE CORE OF OUR SOCIETY AND A HUGE INFLUENCER ON MOST OF OUR ACTIONS, BASED ON DATA-DRIVEN ALGORITHMS, ONLINE SERVICES RECOMMEND US WHICH MOVIES TO WATCH, WHICH FRIENDS TO CHOOSE, WHAT TO TRUST, ETC, W... ver más

01/01/2019

UC3M

25K€

Presupuesto del proyecto: 25K€

Líder del proyecto

UNIVERSIDAD CARLOS III DE MADRID No se ha especificado una descripción o un objeto social para esta compañía.

Total investigadores 1332

Financiación concedida El organismo AGENCIA ESTATAL DE INVESTIGACIÓN notifico la concesión del proyecto el día 2019-01-01

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UC3M

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Últimas noticias

29-11-2024: IDAE En las últimas 48 horas el Organismo IDAE ha otorgado 4 concesiones

29-11-2024: ECE En las últimas 48 horas el Organismo ECE ha otorgado 2 concesiones

29-11-2024: CMVAMADRID En las últimas 48 horas el Organismo CMVAMADRID ha otorgado 37 concesiones

Líder del proyecto

UNIVERSIDAD CARLOS III DE MADRID

Total investigadores 1332

Presupuesto del proyecto 25K€

Descripción del proyecto ONLINE PERSONALIZATION IS AT THE CORE OF OUR SOCIETY AND A HUGE INFLUENCER ON MOST OF OUR ACTIONS, BASED ON DATA-DRIVEN ALGORITHMS, ONLINE SERVICES RECOMMEND US WHICH MOVIES TO WATCH, WHICH FRIENDS TO CHOOSE, WHAT TO TRUST, ETC, WHILE PERSONALIZATION IS NEEDED TO IMPROVE THE USER EXPERIENCE AND HELP FILTERING OUT THE RELEVANT INFORMATION IN THE MASSIVE AMOUNT OF CONTENT AVAILABLE, IT IS ALSO IMPLEMENTED BY COMPANIES TO OPTIMIZE THEIR TARGETING, MAXIMIZE REVENUES, OR INCREASE ADVERTISEMENT IMPACT, HOWEVER, UNDERNEATH ULTRA-PERSONALIZATION ALGORITHMS AND THEIR ASSOCIATE COLLECTED DATA LAY A NUMBER OF SOCIETAL AND ECONOMICAL DILEMMAS WHICH HAVE SURFACED IN RECENT POLITICAL AND PRIVACY SCANDALS, FOR EXAMPLE, PERSONALIZATION MIGHT INFLUENCE POLITICAL ELECTIONS, THREATEN USERS PRIVACY AND BIAS INSURANCE DECISIONS, AS A SOCIETY, WE ARE ONLY AWARE OF THOSE SCANDALS AND THEIR SHORT TIME IMPACT BUT HAVE NO KNOWLEDGE ABOUT THE WAY PERSONALISED SERVICES INFLUENCE ECONOMY, DEMOCRACY AND PROGRESS BEYOND INDIVIDUAL HUMAN SCALES, WHILE REGULATION (E,G, GDPR) SHOULD SHED LIGHT ON SOME ASPECT OF DATA USE, THE GOAL OF THE PEREUS PROJECT IS TO GO WAY BEYOND AND PROVIDE ALL STAKEHOLDERS (E,G, USERS, LEGISLATORS, COMPANIES, RESEARCHERS) A NEW PLATFORM TO AUDIT AND UNDERSTAND PERSONALIZATION ALGORITHMS AT DIFFERENT HUMAN SCALES, STUDY THEIR BIAS, AND CONSIDER NEW SOLUTIONS TO PREVENT THOSE PROBLEMS AND BALANCE THE DIFFERENT TRADE-OFFS (ETHICAL, SOCIETAL, LEGAL ECONOMICAL) TO CREATE A SUSTAINABLE ECOLOGY OF THE PERSONALIZATION MARKET, THE STRENGTH OF THE PROJECT IS TO SPAN ALL ASPECTS OF PERSONALIZATION BY ADOPTING AN INTERDISCIPLINARY APPROACH, THE PROJECT INVOLVES EUROPEAN ACTORS FROM ACADEMIA AND INDUSTRY IN ALL AREAS RELEVANT TO PERSONALIZATION (LAW, ETHIC, ECONOMICS, SOCIAL SCIENCE, COMPUTER SCIENCE AND PSYCHOLOGY), PEREUS WILL HAVE A HUGE IMPACT ON SOCIETY, REGULATIONS AND COMMERCIAL COMPANIES AND BENEFIT TO ALL SECTORS INVOLVED (REGULATORS, USERS AND THE SCIENTIFIC COMMUNITY), TRANSPARENCY\USER AWARENESS\DIGITAL ECONOMY\ONLINE TRACKING\PERSONALIZATION\REGULATION\PRIVACY

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