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MIMIc

Financiado

Cerrado

Malleability in mediated ideals A paradigm to understand effects of contemporar...

Malleability in mediated ideals A paradigm to understand effects of contemporary media in adolescents well being MIMIc will develop and establish a new theoretical perspective that will fundamentally redirect the current research on idealised representations of life in mass and social media and their effects on (adolescent) audiences. MIMIc... ver más

31/12/2025

KU Leuven

2M€

Presupuesto del proyecto: 2M€

Líder del proyecto

KATHOLIEKE UNIVERSITEIT LEUVEN No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2020-01-31

ERC-2019-STG: ERC Starting Grant

I+D

Cerrada hace 6 años

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Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

KU Leuven

1.50M€ | Lider

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Duración del proyecto: 71 meses Fecha Inicio: 2020-01-31
Fecha Fin: 2025-12-31

Líder del proyecto

KATHOLIEKE UNIVERSITEIT LEUVEN No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 2M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto MIMIc will develop and establish a new theoretical perspective that will fundamentally redirect the current research on idealised representations of life in mass and social media and their effects on (adolescent) audiences. MIMIc combines insights from cultural sociology, media theory, and developmental psychology to define the effects of ‘malleable ideals’ in media. Malleable ideals are idealised representations of different achievements and are characterised by the malleability that surrounds these achievements; they approach ideals from a utilitarian, individualistic discourse that links personal responsibility and dedication with both the failure and success of achievements. By focusing on malleable ideals and thus applying a sociocultural analysis to media ideals, a crucial perspective will be added to our understanding of the development of adolescents and, more precisely, the pressures they experience. These pressures are viewed as an important factor in the relatively high prevalence of both internalising and externalising problems in adolescence. Content analytical, diary, and longitudinal studies in three different cultural contexts will be triangulated to develop a theoretical model: MIME. Content analyses map the extent to which media abound with aesthetic, sexual, professional, romantic, and social ideals as well as the importance of malleability in these representations. Longitudinal and diary research examine the internalisation of these ideals as a key explanatory process for the effects they may have both on outcomes regarding personal and societal problems and among different groups of adolescents. The multimethod approach further allows the theorisation and testing of the role of varying time intervals associated with understanding the effects of mediated ideals. For this research, the applicant who is experienced in multimethod research on media effects among adolescents will compose and lead a cross-national team of researchers.

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