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Hyper360

Financiado

Cerrado

Enriching 360 media with 3D storytelling and personalisation elements

The media market is currently undergoing a major change as its traditional business models are shifting to digital products and services rapidly. Besides the prevalent digitisation, this change is also driven by network advances a... ver más

30/09/2020

ENG

4M€

Presupuesto del proyecto: 4M€

Líder del proyecto

ENGINEERING INGEGNERIA INFORMATICA SPA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Ver 8 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2020-09-30

ICT-19-2017: Media and content convergence

I+D

Cerrada hace 8 años

0% 84% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

8 Participantes

ENG

528.06K€ | Lider

Fraunhofer

428.50K€ | Participante

RBB

523.63K€ | Participante

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Duración del proyecto: 39 meses Fecha Inicio: 2017-06-02
Fecha Fin: 2020-09-30

Líder del proyecto

ENGINEERING INGEGNERIA INFORMATICA SPA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 4M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto The media market is currently undergoing a major change as its traditional business models are shifting to digital products and services rapidly. Besides the prevalent digitisation, this change is also driven by network advances and consumer behaviour. The introduction of non-linear content (OTT, VOD) has given consumers more control of their screen and the content they consume, placing them in the driving seat and leaving the commercial broadcasters competing for their attention. Thus, a migration toward as subscription VOD services is observed with OTT services emerging and becoming very competitive by acquiring a large share of the media market. Hyper360 aims to use ICT technology and innovation exploiting the ongoing Virtual Reality revolution. The goal is to offer a complete end-to-end production toolset for enriched 360o video, with novel 3D storytelling elements, while also leveraging the powerful implicit preference extraction means that omnidirectional viewing offers, i.e. the viewing direction, to build a personalisation framework on top of the consumption of this new hybrid format. 360o content is well posed to provide feelings of presence and immersion and is now starting to be utilized in the media industry. Sky, BBC, NY Times are just some of the media players already starting to experiment with it, while big ICT players like Facebook, Google and Intel are investing in it. Hyper 360 aims to exploit this 360 hype and offer to it extensions for directrs, by allowing them to insert 3D appearances of narrators to appropriately navigate and immerse the viewers. The production toolset will be deployed and validated with the help of 2 large broadcasters and OTT providers, in the contexts of Immersive Journalism (free viewpoint) and Targeted Advertising (personalisation), as 360o video is seeing increased usage in both marketing and journalism. Finally, Hyper360 will greatly contribute in the emerging standards for free viewpoint video.

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