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CIPTEC

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Cerrado

Collective Innovation for Public Transport in European Cities

CIPTEC introduces an integrated approach which draws on the best ideas deriving from marketing (i.e. customer orientation, marketing research, consumer intelligence), consumer behaviour (i.e. advanced motivational research, behavi... ver más

30/04/2018

ARISTOTLE UNIVERSI...

3M€

Presupuesto del proyecto: 3M€

Líder del proyecto

ARISTOTELIO PANEPISTIMIO THESSALONIKIS No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Ver 13 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2018-04-30

MG-5.3-2014: Tackling urban road congestion Scope:Specific challenge: Significantly reducing urban road congestion and improving the financial a...

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Características del participante

Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

13 Participantes

ARISTOTLE UNIVERSITY OF THES...

539.75K€ | Lider

GOA INTERNET SERVICES

650.00K€ | Participante

TIEMME

197.44K€ | Participante

ORTELIO LTD

338.50K€ | Participante

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Duración del proyecto: 36 meses Fecha Inicio: 2015-04-22
Fecha Fin: 2018-04-30

Líder del proyecto

ARISTOTELIO PANEPISTIMIO THESSALONIKIS No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 3M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto CIPTEC introduces an integrated approach which draws on the best ideas deriving from marketing (i.e. customer orientation, marketing research, consumer intelligence), consumer behaviour (i.e. advanced motivational research, behavioural experimentation), innovation (i.e. crowd sourcing, collective intelligence, co-creation and co-design of new ideas, fusion of business concepts with social innovation), evaluation (i.e. socioeconomic, technological and ethical) and co-exploitation within a wider than usual stakeholder platform attacking the challenges that hinder the public transport environment transition and re-orientation towards increasing PT market shares, thus substantially contributing to urban road congestion reduction in a sustainable manner. In the frame of CIPTEC, we study the demand side and how its needs are affected by the continuous storm of change but we take a close look to the supply in an attempt to demystify the needs and understand the distinct challenges PT providers face in tackling the same changes.. We dig out and map promising existing innovation from PT and adjacent fields but we also put forth a collective intelligence subprogram to crowd-source and co-produce novel approaches to tackle underserved needs. We survey public transport users to appreciate the finer differences in preferences for the promising innovations but we dig deeper looking for motivation triggers able to achieve natural behaviour change – not only in the lab but in real life. We provide a translation-in-a-box of our results but we don’t wait for stakeholders to use them; we work with them to motivate and apply these insights into concrete street-action. We invite the broader community to cooperate along the value chain but we bring along an unexpected ally – social entrepreneurs - to build and apply disruptive models of sustainable and replicable value. Our team is set to provide evidence and innovative tools for achieving growth in European public transport.

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