Hola,
¿eres nuevo aquí?

Regístrate gratis y conecta tu empresa con financiación pública, partners y proyectos.

Tengo cuenta

Regístrate

Ver video

coldbihot

Financiado

Cerrado

Cold Books in Hot Lands Winning and Losing of Hearts and Minds in the Middle Ea...

Cold Books in Hot Lands Winning and Losing of Hearts and Minds in the Middle East COLDBIHOT is an interdisciplinary and historical research project that explores the connection between Stalin’s death, the US-backed coup in Iran, and the opening of a US-sponsored publishing house (Franklin Publications) in Cairo... ver más

30/04/2022

ULEI

281K€

Presupuesto del proyecto: 281K€

Líder del proyecto

UNIVERSITEIT LEIDEN No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2022-04-30

MSCA-IF-2018: Individual Fellowships

I+D

Cerrada hace 6 años

0% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

ULEI

281.36K€ | Lider

Conecta tu I+D

¿Tienes un proyecto y buscas un partner? Gracias a nuestro motor inteligente podemos recomendarte los mejores socios y ponerte en contacto con ellos. Te lo explicamos en este video

Proyectos interesantes

PGDRS Projecting the GDR on Screen. Film Festivals and Cultural Di... 174K€ Cerrado

BEYONDENEMYLINES Beyond Enemy Lines Literature and Film in the British and A... 1M€ Cerrado

GYSIART A cultural history of comparative art practices and receptio... 244K€ Cerrado

PID2020-113720GB-I00 METODOS DE PROPAGANDA ACTIVA EN LA GUERRA CIVIL. PARTE III:... 41K€ Cerrado

PID2021-128307OB-I00 MUSICA POPULAR Y CULTURA URBANA EN EL FRANQUISMO (1936-1975)... 103K€ Cerrado

HAR2016-79496-P MEDIACIONES CULTURALES EN LOS IMPERIOS IBERICOS: DIPLOMACIA... 57K€ Cerrado

Duración del proyecto: 36 meses Fecha Inicio: 2019-04-04
Fecha Fin: 2022-04-30

Líder del proyecto

UNIVERSITEIT LEIDEN No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 281K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto COLDBIHOT is an interdisciplinary and historical research project that explores the connection between Stalin’s death, the US-backed coup in Iran, and the opening of a US-sponsored publishing house (Franklin Publications) in Cairo in 1953. After Stalin died the American battle of ideas with the spread of communism entered a new phase. Key to this cultural Cold War was the use of various channels to spread (pro-US) liberal ideas around the world. Franklin was founded to support the translation of American books into the languages of developing countries. Franklin’s record was extensive: it operated for 27 years in 12 countries, publishing 3000 books. However, deep suspicions of US intentions in the Middle East and support for Israel, as well as the rise of Arab nationalism and of nativism and Islamicism in Iran, have complicated assessments of Franklin’s role in cultural life. Existing scholarship sees Franklin as propaganda, a mistake, or a form of cultural imperialism, borrowing from Cold War terminology to write it off as a lost battle for hearts and minds. COLDBIHOT looks beyond such a zero-sum game by investigating it as a US cultural diplomacy initiative to better understand what winning and losing hearts and minds means in practice. Two main questions are posed: 1) how and why did books come to play such a role in US cultural diplomacy, 2) how and why did Franklin fail to win the hearts and minds? These questions are important because the legacies of America’s cultural influence in the region remain contentious, and the contest between different forms of modernity and traditionalism continues throughout daily social life. By exploring Franklin’s dynamics, impact, and legacy in Egypt and Iran, this critical history of Franklin uses primary and secondary sources and employs documentary research, case studies, and semi-structured interviews to collect and analyse the data. Among others, this innovative project contributes to the global Cold War studies.

Conecta tu I+D

Entra hoy

¿Olvidé mi contraseña?

Financiación

Empresas

CTIs/Universidades

Proyectos

Investigadores