BINQ
Financiado
Beauty and Inequality: Physical Appearance, Symbolic Boundaries and Social Dis/a...
Beauty and Inequality: Physical Appearance, Symbolic Boundaries and Social Dis/advantage in Five Global Cities
How does physical beauty contribute to social inequality? This innovative multi-disciplinary comparative project aims to build a comprehensive new theory that explains how evaluations of physical appearance work, and how they re/p...
How does physical beauty contribute to social inequality? This innovative multi-disciplinary comparative project aims to build a comprehensive new theory that explains how evaluations of physical appearance work, and how they re/produce durable inequalities in today’s media-saturated, service-based consumer societies. It hypothesizes that 1. in contemporary societies beauty is an important form of capital for all genders over the life-course; 2. beauty as a form of capital intersects with existing axes of inequality like gender, race, class, age, sexuality, nationality; 3. the growing importance of appearance spawns new forms of inequality. The project investigates these hypotheses in 5 global cities on 4 continents: Accra, Brussels, Buenos Aires, Hong Kong and Tehran. An international team will employ a mixed-method design to study how aesthetic evaluations of appearance are shaped, and identify the mechanisms by which these evaluations shape social dis/advantage. This high risk/high gain project breaks new ground in our understanding of human beauty and its consequences. It brings together scattered insights from many disciplines in a new theoretical model, and tests and refines this model with explorative (Q-sort, survey, ethnography) and hypothesis-testing (lab/ field experiments) methods. It addresses central societal and scientific challenges by foregrounding the importance of a soft cultural factor in shaping social divides, and the growing role of media in shaping social dis/advantage and exclusion. All subprojects study two domains where mediatization has made appearance more salient: dating and job search. The project structure is designed to tackle its high risks: its global scope, multidisciplinarity and its ambition to simultaneously develop novel methods and a new theory. The project is led by a cultural sociologist with a strong track record in interdisciplinary and comparative research, and in analyzing the serious consequences of frivolous topics.
ver más
Duración del proyecto: 63 meses
Fecha Inicio: 2022-09-21
Fecha Fin: 2027-12-31
Fecha Fin: 2027-12-31
Línea de financiación: concedida
El organismo HORIZON EUROPE notifico la concesión del proyecto el día 2022-09-21
Línea de financiación objetivo
El proyecto se financió a través de la siguiente ayuda:
ERC-2021-ADG:
ERC ADVANCED GRANTS
Cerrada
hace 3 años
Presupuesto
El presupuesto total del proyecto asciende a
2M€
Líder del proyecto
KATHOLIEKE UNIVERSITEIT LEUVEN
No se ha especificado una descripción o un objeto social para esta compañía.
Perfil tecnológico
TRL
4-5
Perfil tecnológico
TRL
4-5