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A revolutionary Influencer Marketing solution that creates a new sales channel f...

A revolutionary Influencer Marketing solution that creates a new sales channel for SMEs and self employment opportunities for Social Media influencers Advertising & marketing is experiencing a huge revolution. Millennials spend more time watching videos on YouTube than watching TV, and they are armed with ad-blockers and skip-ad buttons that mean traditional advertising barely r... ver más

30/06/2019

Octoly

3M€

Presupuesto del proyecto: 3M€

Líder del proyecto

VIDEOAGENCY SAS No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2019-06-30

SMEInst-01-2016-2017: Open Disruptive Innovation Scheme

I+D

Cerrada hace 8 años

0% 70% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

Octoly

1.75M€ | Lider

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Duración del proyecto: 30 meses Fecha Inicio: 2016-12-09
Fecha Fin: 2019-06-30

Líder del proyecto

VIDEOAGENCY SAS No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 3M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Advertising & marketing is experiencing a huge revolution. Millennials spend more time watching videos on YouTube than watching TV, and they are armed with ad-blockers and skip-ad buttons that mean traditional advertising barely reaches them. At the same time, millennials actively search for product reviews online, published peer-to-peer on social media and in YouTube videos. Around the world, these social media influencers upload 300 hours of videos (beauty tutorials, video game reviews…) every minute and collectively reach audiences of billions. On social media, brands’ official message makes-up less than 10% of overall visibility – more than 90% of mentions of their brand are made up of influencers talking about their products. Brands have realised that they must work with influencers, but struggle to mobilise them at scale: how can they collaborate with millions of influencers? To tackle this, OCTOLY has already created the Free-Store: a platform where brands can distribute free products to influencers and see them featured in millions of videos. Just 1 year after launch, we have become the biggest influencer intermediary in the world: over 48K YouTube videos have been created with Free Store products, generating over 206 million views for our client brands. The aim of the OCTOLY Marketplace project is to go beyond the views. We will make it possible for OCTOLY influencers to create their own Influencer Store, where fans can purchase the products they mention in their videos. This means that influencers can generate commission fees and make a living from their passion - and brands (particularly SMEs) gain access to a powerful new sales channel. The project involves creating the technical foundations of the new solution, related features and working with beta-testers to prepare market launch. At the end of the project, our revolutionary new influencer marketing solution will reinforce our position as a market leader in Europe and the US.

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