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SPOTT

Financiado

Cerrado

Pioneering ICT platform setting the new standard on advertising and how consumer...

Pioneering ICT platform setting the new standard on advertising and how consumers shop Advertisers face huge challenges in reaching their audience: TV advertising gets fast forwarded and Internet users install ad blockers. This dramatically impacts the media industry (content producers, broadcasters) as large parts... ver más

31/08/2020

Spott

2M€

Presupuesto del proyecto: 2M€

Líder del proyecto

SPOTT No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2020-08-31

EIC-SMEInst-2018-2020: SME instrument

I+D

Cerrada hace 7 años

0% 70% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

Spott

1.52M€ | Lider

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Duración del proyecto: 24 meses Fecha Inicio: 2018-08-03
Fecha Fin: 2020-08-31

Líder del proyecto

SPOTT No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 2M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Advertisers face huge challenges in reaching their audience: TV advertising gets fast forwarded and Internet users install ad blockers. This dramatically impacts the media industry (content producers, broadcasters) as large parts of their income streams consist of advertising. Alternatives to reach the audience through social media are whisking the income away from the EU market. For local stores, the high costs of digital advertising result in lack of visibility and competitiveness against major e-commerce sites, again shifting revenues outside EU borders. SPOTT makes video content interactive and shoppable (any content, any screen, online & offline buying). SPOTT targets the v-commerce market, a new fast-growing market with huge potential, combining 1) reach of video, 2) targeting power of digital media and 3) revenue-generating power of e-commerce. SPOTT brings added value to all stakeholders. To the audience: personalized inspiration and interactions with video. To content producers, brands, stores, advertising agencies and broadcasters: increased advertisement revenues and dashboard-based insights in the audience. To local stores: regained visibility and competitiveness on the digital market place. Belgian scaleup Appiness (°2013, 22 FTE) targets a fast international market uptake of SPOTT and has the ambition to become market leader with SPOTT as number one v-commerce solution worldwide. Through a step-wise geographical approach combined with a global approach, Appiness will quickly achieve critical mass of audience offering personalized and relevant content. Appiness targets an organizational growth towards 216 FTE by 2022. The SPOTT app has been launched to the audience in Belgium, Brazil, Canada, US and Portugal. Appiness has a 270 mio product database, closed contracts with Hollywood studios 20th Century Fox and Paramount Pictures, and entered Microsoft’s global co-selling program. SPOTT reached no°67 in the Disrupt 100 annual index for 2017.

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