Dra. Itsaso González [female] is a lecturer and researcher in innovation design at MGEP. She obtained the technical engineering in Industrial Design degree at Mondragon University in 2006. She hold Master degree in Integrated Product Design from Delft University of Technology (TUdelft) in 2008 and the PhD degree in Evaluation Methodology for Improving Brand Consistency at Mondragon University in 2019. Dra. Itsaso joined MGEP as a lecturer and researches in 2008. Dra. Itsaso is focused on projects related to user centered design, brand experience and product design. She manages projects with private companies such as ORONA and LABORAL KUTXA and currently participates in European project such as REPRO-LIGHT and AS-FABRIK. Dra. Itsaso published 9 articles in scientific journals related to User Centered Design, Brand Experience and Product Design.
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