Innovating Works
EE-10-2014
EE-10-2014: Consumer engagement for sustainable energy
Scope:Specific challenge:residential use of energy is responsible for 28% of EU energy consumption[1]. The barriers to consumer energy saving have been known for more than 30 years[2] but are still present, in particular split incentives (e.g. tenants vs. landlords), lack of information, high initial investment in energy-efficient equipment and habits of energy users. Likewise, while awareness of the existence of renewable energies has improved considerably in the last years, there is still a lack of understanding of how to use them in practice.
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Europeo
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Presentación: Consorcio Consorcio: Esta ayuda está diseñada para aplicar a ella en formato consorcio.
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Esta ayuda financia Proyectos: Objetivo del proyecto:

Scope:Specific challenge:residential use of energy is responsible for 28% of EU energy consumption[1]. The barriers to consumer energy saving have been known for more than 30 years[2] but are still present, in particular split incentives (e.g. tenants vs. landlords), lack of information, high initial investment in energy-efficient equipment and habits of energy users. Likewise, while awareness of the existence of renewable energies has improved considerably in the last years, there is still a lack of understanding of how to use them in practice.

Scope:Projectproposals should focus on changing the behaviour of consumers in their everyday life (e.g. at home, at work, at school), using market segmentation and focussing on 'action', the last step of the AIDA (Awareness – Interest – Desire – Action) framework. Equipment responsible for main energy consumption (e.g. heating and cooling, lighting, domestic appliances, and consumer electronics)[3], as well as products from the small scale renewable energy market, should be addressed in priority. Educational activities or tools (such as comparative ones) may be necessary, e.g. to help consumers read and understand the... ver más

Scope:Specific challenge:residential use of energy is responsible for 28% of EU energy consumption[1]. The barriers to consumer energy saving have been known for more than 30 years[2] but are still present, in particular split incentives (e.g. tenants vs. landlords), lack of information, high initial investment in energy-efficient equipment and habits of energy users. Likewise, while awareness of the existence of renewable energies has improved considerably in the last years, there is still a lack of understanding of how to use them in practice.

Scope:Projectproposals should focus on changing the behaviour of consumers in their everyday life (e.g. at home, at work, at school), using market segmentation and focussing on 'action', the last step of the AIDA (Awareness – Interest – Desire – Action) framework. Equipment responsible for main energy consumption (e.g. heating and cooling, lighting, domestic appliances, and consumer electronics)[3], as well as products from the small scale renewable energy market, should be addressed in priority. Educational activities or tools (such as comparative ones) may be necessary, e.g. to help consumers read and understand their energy bills or labels; to help them take advantage of ICT devices and tools to monitor and analyse their energy use; to increase trust in individual smart meters or energy audits; or to help them participate in community renewable energy projects (e.g. RES consumer cooperatives, community-owned projects, etc.). Actions should take gender issues into account when relevant and involve manufacturers, retailers and consumer associations when these can play a decisive role. The use of social innovations and innovative technologies (e.g. smart meters/appliances/ICT) should be considered when it brings added value, especially when addressing the younger generation. More fundamental activities aimed at a better understanding of consumers' and other stakeholders' perception, motivation and behaviour are part of the scope (e.g. understanding of product labels and building certificates, difference in patterns of consumption for women and men) provided their results can directly lead to improvements in the effectiveness of consumer-driven initiatives.

The Commission considers that proposals requesting a contribution from the EU of between EUR 1 and 1.5 million would allow this specific challenge to be addressed appropriately. Nonetheless, this does not preclude submission and selection of proposals requesting other amounts.

Expected impact:Bigger market share of the most energy-efficient products (from the highest energy class) and/or of high quality renewable energy products. For example, each million € of EU support in energy efficiency actions is expected to deliver annual energy savings of around 10% for at least 5,000 households[4] (around 8 GWh/year of savings[5]). In any case proposals should demonstrate significant impacts in terms of number of people changing their behaviour and taking informed investment decisions.

Type of action: Coordination and Support Actions

[1] Ballu, M. & Toulouse, E. (2010) Energy savings in practice. Potential and delivery of EU ecodesign measures.

[2] Crossley, D. J. (1983) Identifying barriers to the success of consumer energy conservation policies. Energy, 8, 533-546.

[3] Bertoldi, P., Hirl, B. & Labanca, N. (2012) Electricity consumption and efficiency trends in the EU-27.

[4] Energy savings in this order have been achieved in former IEE projects (e.g. ACHIEVE, EC-LINC, Energy Neighbourhoods, Eco n’Home).

[5] Considering 1.46 toe of energy consumption per capita and per year and an average household size of 2.4 capita, as indicated in Bertoldi et al. 2012 (quoted above).


Cross-cutting Priorities:Socio-economic science and humanitiesGender


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Temáticas Obligatorias del proyecto: Temática principal: Energy efficient buildings Energy end-use efficiency and energy services Information & awareness-raising Energy efficient products Energy Efficiency

Características del consorcio

Ámbito Europeo : La ayuda es de ámbito europeo, puede aplicar a esta linea cualquier empresa que forme parte de la Comunidad Europea.
Tipo y tamaño de organizaciones: El diseño de consorcio necesario para la tramitación de esta ayuda necesita de:

Características del Proyecto

Requisitos de diseño: Duración:
Requisitos técnicos: Scope:Specific challenge:residential use of energy is responsible for 28% of EU energy consumption[1]. The barriers to consumer energy saving have been known for more than 30 years[2] but are still present, in particular split incentives (e.g. tenants vs. landlords), lack of information, high initial investment in energy-efficient equipment and habits of energy users. Likewise, while awareness of the existence of renewable energies has improved considerably in the last years, there is still a lack of understanding of how to use them in practice. Scope:Specific challenge:residential use of energy is responsible for 28% of EU energy consumption[1]. The barriers to consumer energy saving have been known for more than 30 years[2] but are still present, in particular split incentives (e.g. tenants vs. landlords), lack of information, high initial investment in energy-efficient equipment and habits of energy users. Likewise, while awareness of the existence of renewable energies has improved considerably in the last years, there is still a lack of understanding of how to use them in practice.
¿Quieres ejemplos? Puedes consultar aquí los últimos proyectos conocidos financiados por esta línea, sus tecnologías, sus presupuestos y sus compañías.
Capítulos financiables: Los capítulos de gastos financiables para esta línea son:
Personnel costs.
Los costes de personal subvencionables cubren las horas de trabajo efectivo de las personas directamente dedicadas a la ejecución de la acción. Los propietarios de pequeñas y medianas empresas que no perciban salario y otras personas físicas que no perciban salario podrán imputar los costes de personal sobre la base de una escala de costes unitarios
Purchase costs.
Los otros costes directos se dividen en los siguientes apartados: Viajes, amortizaciones, equipamiento y otros bienes y servicios. Se financia la amortización de equipos, permitiendo incluir la amortización de equipos adquiridos antes del proyecto si se registra durante su ejecución. En el apartado de otros bienes y servicios se incluyen los diferentes bienes y servicios comprados por los beneficiarios a proveedores externos para poder llevar a cabo sus tareas
Subcontracting costs.
La subcontratación en ayudas europeas no debe tratarse del core de actividades de I+D del proyecto. El contratista debe ser seleccionado por el beneficiario de acuerdo con el principio de mejor relación calidad-precio bajo las condiciones de transparencia e igualdad (en ningún caso consistirá en solicitar menos de 3 ofertas). En el caso de entidades públicas, para la subcontratación se deberán de seguir las leyes que rijan en el país al que pertenezca el contratante
Madurez tecnológica: La tramitación de esta ayuda requiere de un nivel tecnológico mínimo en el proyecto de TRL 5:. Los elementos básicos de la innovación son integrados de manera que la configuración final es similar a su aplicación final, es decir que está listo para ser usado en la simulación de un entorno real. Se mejoran los modelos tanto técnicos como económicos del diseño inicial, se ha identificado adicionalmente aspectos de seguridad, limitaciones ambiéntales y/o regulatorios entre otros. + info.
TRL esperado:

Características de la financiación

Intensidad de la ayuda: Sólo fondo perdido + info
Fondo perdido:
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Please read carefully all provisions below before the preparation of your application.
List of countries and applicable rules for funding: described in part A of the General Annexes of the General Work Programme.
 
Eligibility and admissibility conditions: described in part B and C of the General Annexes of the General Work Programme with the following exceptions:
- at least three legal entities shall participate in an action;
- each of the three legal entities shall be established in a different eligible country;
- all three legal entities shall be independent of each other within the meaning of Article 7 of the rules of participation.
 
Evaluation
3.1  Evaluation criteria and procedure, scoring and threshold: described in part H of the General Annexes of the General Work Programme.
3.2 Guide to the submission and evaluation process
 
Proposal page limits and layout: Please refer to Part B of the standard proposal template.
 
Indicative timetable for evaluation and grant agreement:
One-stage evaluation: maximum 5 months from the final date for submission.
Signature of grant agreements: maximum 3 months from the date of informing successful applicants.
 
Provisions, proposal templates and evaluation forms for the type(s) of action(s) under this topic:
Coordination and Support Action:
Specific provisions and funding rat...
Please read carefully all provisions below before the preparation of your application.
List of countries and applicable rules for funding: described in part A of the General Annexes of the General Work Programme.
 
Eligibility and admissibility conditions: described in part B and C of the General Annexes of the General Work Programme with the following exceptions:
- at least three legal entities shall participate in an action;
- each of the three legal entities shall be established in a different eligible country;
- all three legal entities shall be independent of each other within the meaning of Article 7 of the rules of participation.
 
Evaluation
3.1  Evaluation criteria and procedure, scoring and threshold: described in part H of the General Annexes of the General Work Programme.
3.2 Guide to the submission and evaluation process
 
Proposal page limits and layout: Please refer to Part B of the standard proposal template.
 
Indicative timetable for evaluation and grant agreement:
One-stage evaluation: maximum 5 months from the final date for submission.
Signature of grant agreements: maximum 3 months from the date of informing successful applicants.
 
Provisions, proposal templates and evaluation forms for the type(s) of action(s) under this topic:
Coordination and Support Action:
Specific provisions and funding rates
Standard proposal template (administrative forms and structure of technical annex)
Standard evaluation form
Annotated Model Grant Agreement
 
Additional provisions:
Horizon 2020 budget flexibility
Classified information
Technology readiness levels (TRL) – where a topic description refers to TRL, these definitions apply.
Financial support to Third Parties – where a topic description foresees financial support to Third Parties, these provisions apply.
 
Garantías:
No exige Garantías
No existen condiciones financieras para el beneficiario.

Información adicional de la convocatoria

Efecto incentivador: Esta ayuda tiene efecto incentivador, por lo que el proyecto no puede haberse iniciado antes de la presentación de la solicitud de ayuda. + info.
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Meses de respuesta:
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