VIEW-AHEAD
Financiado
Virtual Image Holographic Optical Elements for Windscreens Enabling the Next Ge...
Virtual Image Holographic Optical Elements for Windscreens Enabling the Next Generation of Automobile Head up Displays
Head-up Displays (HUDs) represent the next generation of information display in cars. Every major automotive manufacturer
(OEM) is seeking low-cost, compact HUDs that can display information across a wide field of view (FOV). Anal...
Head-up Displays (HUDs) represent the next generation of information display in cars. Every major automotive manufacturer
(OEM) is seeking low-cost, compact HUDs that can display information across a wide field of view (FOV). Analysts predict an $11.8 billion market opportunity by 2025.
However, existing solutions based on conventional optics cannot meet these market needs. Using current technology, a
HUD covering the driver’s FOV would be too bulky for all but the largest vehicles and cost €4000+.
At Ceres, we have broken the link between size and performance by replacing part of the complex HUD optics with a
photopolymer Holographic Optical Element (HOE) laminated within a vehicle windshield. This dramatically reduces the size
of the HUD unit, allowing 'windshield display' HUDs to be fitted to any vehicle.
Our primary customer, a major European OEM, has successfully demonstrated our technology in full size windscreen
laminated prototypes. They are now so excited by the technology’s potential that they have a stated aim to fit at least 2
million of the 1st generation VIEW-AHEAD HUDs across their vehicle range by 2025.
However, to manufacture in volumes required by the market we must adapt our latest flat-bed replication machine to work on
a continuous reel-to-reel basis and prove the HOE integration with the windshield interlayer material and final lamination
process. Our prospective customers are asking for volume manufacture to be demonstrated before 2021, meaning we
urgently need to accelerate the development of the manufacturing technology.
With help from Horizon 2020, we will deliver a game-changing technology to a hungry market, resulting in cumulative sales
of over 3.9 million HOE units by 2025. Across multiple revenue streams we anticipate turnover of €162m and net profits of
€93m cumulative within 3 years, with over €2.6 billion revenue across the supply chain.
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Duración del proyecto: 36 meses
Fecha Inicio: 2019-06-27
Fecha Fin: 2022-06-30
Fecha Fin: 2022-06-30
Línea de financiación: concedida
El organismo H2020 notifico la concesión del proyecto el día 2022-06-30
Línea de financiación objetivo
El proyecto se financió a través de la siguiente ayuda:
EIC-SMEInst-2018-2020:
SME instrument
Cerrada
hace 6 años
Presupuesto
El presupuesto total del proyecto asciende a
2M€
Líder del proyecto
CERES HOLOGRAPHICS LIMITED
No se ha especificado una descripción o un objeto social para esta compañía.
Perfil tecnológico
TRL
4-5
Perfil tecnológico
TRL
4-5
353.46K€ |
Participante