Hola,
¿eres nuevo aquí?

Registrate y conecta tu empresa con financiación pública, partners y proyectos.

ATHENA 2.0

Financiado

The most accurate actionable and user friendly AI econometrics powered tool to...

The most accurate actionable and user friendly AI econometrics powered tool to optimise pricing strategies in the Consumer Packaged Goods sector Product pricing is the most critical element for FMCGs and CPGs companies, but it is very complex to optimise them due to the high number of factors involved and their interrelations. When defining prices for their products (SKUs... ver más

31/08/2021

WISE ATHENA

2M€

Presupuesto del proyecto: 2M€

Líder del proyecto

WISE ATHENA La sociedad tiene por objeto la siguiente actividad principal: la creación de aplicaciones y páginas web. diseñe, fabricación, distribución,...

TRL 4-5 | 1M€

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2021-08-31

Línea de financiación objetivo El proyecto se financió a través de la siguiente ayuda:

EIC-SMEInst-2018-2020: SME instrument

I+D

Cerrada hace 6 años

0% 70% 100%

1 Participantes

WISE ATHENA

1.51M€ | Lider

Últimas noticias

29-11-2024: IDAE En las últimas 48 horas el Organismo IDAE ha otorgado 4 concesiones

29-11-2024: ECE En las últimas 48 horas el Organismo ECE ha otorgado 2 concesiones

29-11-2024: CMVAMADRID En las últimas 48 horas el Organismo CMVAMADRID ha otorgado 37 concesiones

Duración del proyecto: 30 meses Fecha Inicio: 2019-02-28
Fecha Fin: 2021-08-31

Líder del proyecto

WISE ATHENA

TRL 4-5 | 1M€

Presupuesto del proyecto 2M€

Descripción del proyecto Product pricing is the most critical element for FMCGs and CPGs companies, but it is very complex to optimise them due to the high number of factors involved and their interrelations. When defining prices for their products (SKUs) CPGs need to consider price elasticity, cross-elasticity, cannibalisation, competitors' pricing strategy, etc. Additional complexity comes from customers’ micro-segmentation, type of retailer and channels. In addition, prices move on a daily or weekly basis. As consequence, fixing the right price for products has become a major challenge for FMCGs/CPGs companies. The problem is so complex that current state-of-the-art reaches accuracies around 60%-70% in demand prediction. ATHENA 2.0 integrates cutting-edge research in AI, big data and econometrics (AI research in collaboration with Stanford and approved by IEEE) and applies it to demand prediction and pricing optimisation reaching unprecedent levels of accuracy (>90% and up to 98%); Two patents have been requested to protect the core of Wise Athena. In addition to much higher accuracy, Wise Athena provides actionable results. The service is affordable, easy-to-use and does not require integration with the CPGs. Nowadays, our solution consists in the combination of +50 software modules (12 AI modules to model main econometrics variables and 40 interconnection modules that model their interrelations). Thanks to our outstanding performance Wise Athena was selected by SAP.io in October 2017 among +2.000 candidates as one of the 10 most innovative start-ups exploiting AI; After almost one year of market validation, we have reached +100k€ MRR in Sep‘18 and 0% churn rate, setting the basis for the next upscaling phase. This project is a fundamental piece in our scale-up and growth strategy since it will increase Wise Athena scalability allowing its massive commercialisation. Thanks to this project we will reach 50M€ revenues by 2023, with 22M€ EBITDA and generating +90 new jobs.

Conecta tu I+D

Entra hoy

Financiación

Empresas

CTIs/Universidades

Proyectos

Investigadores