The Coro a revolutionary product to bring breastfeeding into the 21st century
Never before has so much been known about the multitude of health benefits of breastfeeding, yet we are in the midst of a global
breastfeeding crisis. The single most commonly identified reason globally is maternal concern regardi...
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Información proyecto TheCoroRevolution
Duración del proyecto: 45 meses
Fecha Inicio: 2019-11-05
Fecha Fin: 2023-08-31
Líder del proyecto
COROFLO LIMITED
No se ha especificado una descripción o un objeto social para esta compañía.
TRL
4-5
Presupuesto del proyecto
2M€
Fecha límite de participación
Sin fecha límite de participación.
Descripción del proyecto
Never before has so much been known about the multitude of health benefits of breastfeeding, yet we are in the midst of a global
breastfeeding crisis. The single most commonly identified reason globally is maternal concern regarding insufficient breast milk
supply. Even when support and education are optimised to minimise unnecessary anxiety, the rates of breastfeeding continue to be
abysmal. All commercial and research methods developed to date to address the issue have failed. The Coro is a novel microsensor
embedded within the standard nipple shield, providing accurate, real-time milk volume data directly to the mother via an app. Our
data will also generate volume rates across countries, in specific maternal and baby age populations, will correlate volume to baby
weight and allow multiple-variable, deep data mining. Through collaborations with research groups and health agencies, the data
generated will finally fill the fundamental gap in breastfeeding knowledge and assist future efforts to increase breastfeeding rates on
a global level. The commercial opportunity is vast with virtually no competitors and perfectly aligned with global trends in wearable
health technology. We have a strong founding team who have leveraged their personal predicament and professional backgrounds
to invent a game-changing product. We have protected our valuable IP, built a partnership with a leading university research group
to clinically trial the Coro, signed our first distributors and won several awards. Our vision is to become the primary source for
breastfeeding volume measurement products, information, and analysis. The SMEI would ensure we bridge the gap to market by
funding the product’s industrialisation, pre-commercialisation and clinical validation to build crucial scientific credibility. This would
allow our company to harness societal and policy trends and scientific and technological advances to finally pivot the global tipping
point in favour of breastfeeding.