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DigitalValues

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The Construction of Values in Digital Spheres

In recent decades, social media has emerged as a central arena for the construction of values. Artifacts such as YouTube videos, Facebook posts, and tweets reflect and shape what people across the globe consider important, desirab... see more

31/07/2025

THE HEBREW UNIVERS...

2M€

Project Budget: 2M€

Project leader

THE HEBREW UNIVERSITY OF JERUSALEM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

PARTICIPATION DEPralty Sin fecha límite de participación.

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Financing granted El organismo H2020 notifico la concesión del proyecto The day 2019-02-27

ERC-2018-COG: ERC Consolidator Grant Scope:Objectives

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Cerrada does 7 years

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Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

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No hay información privada compartida para este proyecto. Habla con el coordinador.

2 Participantes

THE HEBREW UNIVERSITY OF JER...

1.99M€ | Leader

CAVEO AUTOMOTIVE SPAIN S A

723.51K€ | participant

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Project duration: 77 months Date Start: 2019-02-27
End date: 2025-07-31

Project leader

THE HEBREW UNIVERSITY OF JERUSALEM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Project Budget 2M€

participation deadline Sin fecha límite de participación.

Project description In recent decades, social media has emerged as a central arena for the construction of values. Artifacts such as YouTube videos, Facebook posts, and tweets reflect and shape what people across the globe consider important, desirable, or reprehensible. Understanding this pervasive value ecology is key to deciphering the political, cultural, and social processes governing the twenty-first century. In this project, I will conduct the first comprehensive study of values in social media. I will explore the following over-arching questions: How are values constructed through social media? Which values are emphasized in these spheres? To what extent are social media platforms associated with the globalization of values? In addressing these fundamental issues, I will apply an entirely new approach for the conceptualization and study of values. Carried out comparatively in five languages, DigitalValues will explore the interaction between three facets of value construction: (a) explicit uses of the terms value and values; (b) the implicit construction of values in genres of user-generated content; and (c) users’ interpretation and evaluation of values through both private meaning-making and public social practices of commenting, sharing, and liking. The project is theoretically, empirically, and methodologically groundbreaking in a number of ways: (1) it will be a pioneering large-scale study employing inductive methods to explore the construction of values through everyday cultural artifacts; (2) as a foundational study of values in social media, it will yield a novel theory of value construction as an intersection between individuals, technologies, and sociocultural contexts; (3) it will generate new methods for infering values from verbal texts, combining qualitative, quantitative, and automated analyses; (4) finally, it will yield a comprehensive map of values as expressed across languages and platforms, leading to a new understanding of the globalization of values.

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