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TAG CLOUD

Financiado

Cerrado

TAG CLOUD Technologies lead to Adaptability lifelong enGagement with culture t...

TAG CLOUD Technologies lead to Adaptability lifelong enGagement with culture throughout the CLOUD Cultural heritage is an important asset of Europe which is largely underexplored. One of the main reasons is that the general public do not really incorporate cultural activities in their life style. Currently, cultural heritage i... ver más

31/01/2016

UPM

4M€

Presupuesto del proyecto: 4M€

Líder del proyecto

UNIVERSIDAD POLITÉCNICA DE MADRID No se ha especificado una descripción o un objeto social para esta compañía.

Total investigadores 3946

Fecha límite participación Sin fecha límite de participación.

Ver 10 Participantes

Financiación concedida El organismo FP7 notifico la concesión del proyecto el día 2016-01-31 No tenemos la información de la convocatoria

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No hay información privada compartida para este proyecto. Habla con el coordinador.

10 Participantes

UPM

0.00€ | Lider

BMT

N.D. | Participante

INMARK EUROPA

N.D. | Participante

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Líder del proyecto

UNIVERSIDAD POLITÉCNICA DE MADRID No se ha especificado una descripción o un objeto social para esta compañía.

Total investigadores 3946

Presupuesto del proyecto 4M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Cultural heritage is an important asset of Europe which is largely underexplored. One of the main reasons is that the general public do not really incorporate cultural activities in their life style. Currently, cultural heritage institutions attempt to attract, engage and retain visitors using a range of digital technologies from relatively cheap interactive websites to expensive on-site 3D visualisations. Despite the employment of these technologies the success of significantly increasing their visitor base has been limited. A major drawback of the current approach is that information about a cultural object, which these technologies convey to the users, is still "centrally" produced by experts (e.g. curators, historians, archaeologists, etc.). Moreover, personalised interactive systems are also centrally defined and based on general views about the background and preferences of the general population.<br/>TAG CLOUD offers a radically new approach in developing truly personalised cultural experiences by seamlessly incorporating cloud-based (non-sensitive) information about the habits, preferences and motives of individuals into the digital content of a cultural objects (e.g. artefacts, buildings, sites, etc.) and allowing to increase the users' interest for cultural heritage giving an active participation in the assignment of the importance of a cultural artefact, becoming participants in the creation of their own cultural experiences, creating, sharing, and adding information within social media. TAG CLOUD plans to add new meaning to cultural digital content by producing adaptive cultural contents based on fusion of expert and visitor information.<br/>The methodology and interactive technologies, which will be developed in TAG CLOUD, will result in introducing more people into cultural heritage activities, improving the quality of their engagement and increasing the frequency of their visits to cultural sites.

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