Hola,
¿eres nuevo aquí?

Regístrate gratis y conecta tu empresa con financiación pública, partners y proyectos.

Tengo cuenta

Regístrate

Ver video

AESTHETIC INNOVATION

Financiado

Cerrado

Symbolic Value Creation Constructing Technological and Aesthetic Evaluation Cri...

Symbolic Value Creation Constructing Technological and Aesthetic Evaluation Criteria in High technology Markets This project applies a socio-cognitive lens to examine how high-technology firms negotiate the criteria journalists use to evaluate their products and how the balance between appreciation for both technological and aesthetic produ... ver más

30/09/2015

THE HEBREW UNIVERS...

100K€

Presupuesto del proyecto: 100K€

Líder del proyecto

THE HEBREW UNIVERSITY OF JERUSALEM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo FP7 notifico la concesión del proyecto el día 2015-09-30 No tenemos la información de la convocatoria

0% 100% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

THE HEBREW UNIVERSITY OF JER...

0.00€ | Lider

Conecta tu I+D

¿Tienes un proyecto y buscas un partner? Gracias a nuestro motor inteligente podemos recomendarte los mejores socios y ponerte en contacto con ellos. Te lo explicamos en este video

Proyectos interesantes

Mobius The power of prosumers in publishing 6M€ Cerrado

TIN2017-88557-R MARCO METODOLOGICO CENTRADO EN EL USUARIO PARA EL DISEÑO DE... 106K€ Cerrado

RENAISSANCE The Renaissance Project Towards a strategic orientation and... 45K€ Cerrado

TEAM INNOVATION Developing Innovative Capabilities in Teams 100K€ Cerrado

CRE8TV.EU Creativity for Innovation Growth in Europe 3M€ Cerrado

ECO2011-27942 ESTRATEGIAS DE MARKETING Y NUEVOS PRODUCTOS: IMPACTO EN EL V... 30K€ Cerrado

Líder del proyecto

THE HEBREW UNIVERSITY OF JERUSALEM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 100K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto This project applies a socio-cognitive lens to examine how high-technology firms negotiate the criteria journalists use to evaluate their products and how the balance between appreciation for both technological and aesthetic product dimensions is created and maintained. In many high-technology markets, firms offer goods that are at the technological forefront and are also aesthetically appealing (e.g., iMacs and iPods). This focus on aesthetics is puzzling because in high-technology industries, firms and their goods are appreciated for their technological functionality and utility and the scientific and mechanic principles that underlie this functionality. When firms invest resources in product aesthetics, they expect their constituents (journalists, customers, suppliers, stakeholders, etc.) to appreciate these non-utilitarian product dimensions and the way they operate as meaningful symbols that can express users’ identities. To study the aesthetic focus, this inductive multi-case study uses both qualitative and quantitative content analysis approaches. I will collect press releases for Apple, Dell, Nokia, and Ericsson as well as product reviews for the entire personal computer and mobile phone industries from the past two decades. I will use these texts to compare the ways in which both firms and journalists describe their products and how they construct the criteria they apply to evaluate these products. I will also be able to examine how firms’ evaluations influence and/or are influenced by those of journalists. Analyses will include both a deep qualitative reading of the texts as well as an innovative computerized approach. Using a computer program, I will develop a coding scheme allowing me to analyze this vast amount of text with great reliability. Previous research, especially past experience with developing three computerized coding schemes, has helped me develop the theoretical and methodological skills required to successfully execute the project.

Conecta tu I+D

Entra hoy

¿Olvidé mi contraseña?

Financiación

Empresas

CTIs/Universidades

Proyectos

Investigadores