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RISE_SMA

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Cerrado

RISE Social Media Analytics

The purpose of RISE_SMA is to create an interdisciplinary, international network of excellent scholars and practitioners in the field of social media analytics (SMA). Given the ubiquity of social media, and the immense amount of n... ver más

31/10/2024

1M€

Presupuesto del proyecto: 1M€

Líder del proyecto

UNIVERSITAET POTSDAM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Ver 10 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2024-10-31

MSCA-RISE-2018: Research and Innovation Staff Excha... Objective:The RISE scheme promotes international and cross-sector collaboration through exchanging r...

I+D

Cerrada hace 7 años

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Características del participante

Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

10 Participantes

340.40K€ | Lider

UNSYD

N.D. | Participante

VIR

211.60K€ | Participante

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Duración del proyecto: 72 meses Fecha Inicio: 2018-10-26
Fecha Fin: 2024-10-31

Líder del proyecto

UNIVERSITAET POTSDAM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 1M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto The purpose of RISE_SMA is to create an interdisciplinary, international network of excellent scholars and practitioners in the field of social media analytics (SMA). Given the ubiquity of social media, and the immense amount of new social media data continuously created, there is a growing need to derive meaningful insights from this big social data by combining different methods. Application areas range from crisis communication and political communication to marketing research and customer acquisition for businesses. The need for more interdisciplinary and international cooperation is especially evident in the two focus areas of RISE_SMA: crisis communication and the societal impact of social media. First, understanding the communication activities unfolding amongst ordinary citizens, and communicating crucial information to them in a timely and coordinated manner during a crisis is a prerequisite for the effective mitigation of its consequences. Practitioners in the field would benefit from more intensive collaboration with researchers, and researchers would benefit from better understanding the needs of decision-makers. At the same time, the wider impact of social media on society is still unclear. Recent advancements in technology have led to the emergence of new communication patterns; their impact and meaning have yet to be understood. On the one hand social media have been highlighted for enabling new forms of citizen engagement that strengthens civic participation at local and national levels, but on the other hand social media have been criticised for enabling the emergence of disconnected echo chambers in which political propaganda can circulate unchallenged. Hence, there is an urgent need for comprehensive concepts as well as methods which exist independent of particular current platforms and applications. Based on research in these fields, practical recommendations need to be derived and technical solutions need to be developed.

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