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POLEMIC

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Politics and Emotions Investigated Comparatively

Many claim that politicians make more, and more extreme, emotional appeals than ever before, because these appeals win over the emotional citizen. With highly emotive language people like Donald Trump, Geert Wilders or Marine Le P... ver más

31/03/2024

UvA

1M€

Presupuesto del proyecto: 1M€

Líder del proyecto

UNIVERSITEIT VAN AMSTERDAM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

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Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2024-03-31

ERC-2017-STG: ERC Starting Grant

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Cerrada hace 8 años

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2 Participantes

UvA

1.50M€ | Lider

EFFICIENT HOME ENERGY

1.76M€ | Participante

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Duración del proyecto: 76 meses Fecha Inicio: 2017-11-09
Fecha Fin: 2024-03-31

Líder del proyecto

UNIVERSITEIT VAN AMSTERDAM No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 1M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Many claim that politicians make more, and more extreme, emotional appeals than ever before, because these appeals win over the emotional citizen. With highly emotive language people like Donald Trump, Geert Wilders or Marine Le Pen are pounding on the portals to power. Do such emotional appeals affect citizens’ political choices? Yes, they can. But, citizens’ existing emotional attachments to parties, leaders or issues moderate the success of emotional appeals. POLEMIC will extend existing theory and use novel methods to explain when (types of) emotional appeals are persuasive, and when emotional attachments prevent persuasion. Do politicians actually make more emotional appeals than in the past? And if so why are they doing it? We lack historical data of emotional appeals so we cannot answer these questions. POLEMIC will provide unique, historical data (1945-now, 9 countries) of emotional appeals by politicians in their speeches. I develop and test 3 alternative theories from different intellectual traditions that explain why politicians make emotional appeals: is it either (1) a vote-maximizing strategy, (2) a product of the personality of a politician or (3) just fashionable? POLEMIC analyses emotional appeals of politicians and the emotional responses of citizens to these appeals. Emotional appeals are texts, and emotions are experiences by the brain. To measure them POLEMIC will use innovative methods in political science: automated text analysis to extract emotion from appeals; physiological measurement to measure emotions. POLEMIC offers a ground-breaking combination of a macro-perspective (what politicians say) and a micro-perspective (how citizens respond) and forms a bridge between party politics and political psychology. The project’s output will indicate the importance of emotion in the decision-making of citizens, and the level of rationality that is behind politicians’ decision to make emotional appeals.

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