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Fidzup-Retargeting

Financiado

Cerrado

Physical Retargeting innovative mobile marketing services for traditional retai...

Physical Retargeting innovative mobile marketing services for traditional retailers Advertising industry is currently facing two major shifts that change the way products are promoted and sold in Europe: Retargeting Advertising and smartphone diffusion. This creates opportunities for physical retailers to better... ver más

31/10/2015

Fidzup

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

FIDZUP No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2015-10-31

ICT-37-2014-1: Open Disruptive Innovation Scheme (...

I+D

Cerrada hace 10 años

0% 70% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

Fidzup

50.00K€ | Lider

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Duración del proyecto: 5 meses Fecha Inicio: 2015-05-21
Fecha Fin: 2015-10-31

Líder del proyecto

FIDZUP No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 71K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Advertising industry is currently facing two major shifts that change the way products are promoted and sold in Europe: Retargeting Advertising and smartphone diffusion. This creates opportunities for physical retailers to better know their consumer expectations through physical retargeting. After 3 years of development, FIDZUP wants to leverage its current marketing position within retailers with its physical retargeting breakthrough innovation: Fidzup Retargeting. The current state-of-the-art reveals that no complete physical retargeting solution exists. Fidzup Retargeting is a marketing service based on anonymous in-store locating of consumer smartphones, that helps a retailer to predict its consumer expectations, and offer personalised message directly on his smartphone (by replacing a generic ad), inviting him back to the store, or to follow up the buying process in the m-commerce platform. Our solution will help physical retailers to send the right message to the right person, and therefore become far more efficient. It will make them able to close the gap to their online competitors in terms of understanding their consumers. Besides, final consumers will receive messages according to their personal centers of interest. Ad clutter will be reduced while respecting private data. The feasibility study will assess three key levels: 1. Technical: Testing and verifying that Fidzup Retargeting in an operational environment 2. Economic: Analysing and deciding on business model 3. Legal: Identifying legal issues relating to data collection in France, UK, Spain and Italy For European commercialisation of our innovation, total funding requirement during 2 years for Phase 2 is estimated at € 3 300 000. Dissemination of the innovation will first be European. For cultural, legislative and market size reasons, target geographies for Fidzup Retargeting will address France, UK, Italy and Spain. These countries, combined, comprise 68% of Western European mobile ad market.

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