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Phyron

Financiado

Cerrado

Phyron platform for automated production of top quality customizable product vid...

Phyron platform for automated production of top quality customizable product videos with 80 higher conversion rate for a fraction of today s cost If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more li... ver más

31/03/2020

Phyron AB

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

PHYRON AB No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2020-03-31

EIC-SMEInst-2018-2020: SME instrument

I+D

Cerrada hace 7 años

0% 70% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

Phyron AB

50.00K€ | Lider

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Duración del proyecto: 6 meses Fecha Inicio: 2019-09-20
Fecha Fin: 2020-03-31

Líder del proyecto

PHYRON AB No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 71K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Much of the global digital marketing spending market’s growth can be attributed to the fact that videos are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by e-commerce businesses globally to increase their customer bases. It is estimated, that using videos on landing pages dramatically increases conversion rates by a whopping 80% thus maximizing the benefits for customers and buyers. Phyron is the first global player to have developed an e-commerce video marketing solution to automatically produce tailor made interactive, dynamic content based on each product`s data. The company’s proprietary technology- Phyron is based on software as a service (SaaS) model and uses AI and machine learning technology to collect the available product data, produce a template and automatically deliver the unique video for each product. And all this for a fraction of competitor`s price. To date, the technology has been validated at three sites which has demonstrated its robustness with positive results. There is a working platform and up to 10 paying customers already. What is missing is an advanced machine learning function and demonstration of the commercial viability of the technology in full-scale e-commerce operations. The aim of this project is to develop a detailed business plan and explore the further markets for global scalability.

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