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Performing, selling and buying love: women between commodification of intimacy a...

Performing, selling and buying love: women between commodification of intimacy and self-actualization in contemporary Japan By investigating the development of services provided by women to cater the emotional and sexual needs of women in contemporary Japan, this project addresses the relationship and the tension between the possibility for self-expres... ver más

31/08/2026

UNIBO

Presupuesto desconocido

Líder del proyecto

ALMA MATER STUDIORUM UNIVERSITA DI BOLOGNA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo HORIZON EUROPE notifico la concesión del proyecto el día 2023-09-01

HORIZON-MSCA-2022-PF-01-01: MSCA Postdoctoral Fellowships 2022 Expected Outcome:

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Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

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UNIBO

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Duración del proyecto: 35 meses Fecha Inicio: 2023-09-01
Fecha Fin: 2026-08-31

Líder del proyecto

ALMA MATER STUDIORUM UNIVERSITA DI BOLOGNA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto By investigating the development of services provided by women to cater the emotional and sexual needs of women in contemporary Japan, this project addresses the relationship and the tension between the possibility for self-expression, the role of intimacy, and its intersection with the neoliberal market from a feminist perspective. This project stands at the nexus between Japanese Studies and Gender Studies and it investigates to what extent the market for female/female commodified intimacy provides women with the chance to explore alternative ways to perform femininity outside a heteronormative frame. My contention is that occupations where female-born individuals provide emotional and/or sexual satisfaction to other women allow space for expressions of intimacy and gender performativity outside the binary male/female division for both clients and providers. When dating, meeting, or loving another woman within the frame of paid intimacy, both subjects escape the pressure generated by heteronormativity. Commodified forms of intimacy, I argue, allow women to challenge societal expectations about femininity, to obtain increased emotional satisfaction and freedom. By tackling these dimensions, I discuss the dissatisfaction of Japanese women with the dominant relational models (e.g. marriage) and provide a new understanding of the development of alternative relational models to the detriment of the traditional heteronormative family, framing these choices as a form of long-term resistance. The project fills a gap as the investigation of contexts where women are, at the same time, both clients and providers of commodified intimacy is still largely unexplored. In addition, instead of essentializing this phenomenon as a feature of Japan, this project – situated at the juncture of postindustrial consumerism and globalizing neoliberal reformation – and its findings can be applied to contemporary societies witnessing the ramifications of love on-demand.

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