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Pentecostalism and Social media in Brazil Faith and the digital production of g...

Pentecostalism and Social media in Brazil Faith and the digital production of gendered racialized and class based Pentecostal bodies This project has 2 aims, firstly, to demonstrate how the interplay between religion and media is a significant locus for transformations of modern society and culture; and secondly, to demonstrate that there is racialised, class-b... ver más

21/05/2025

204K€

Presupuesto del proyecto: 204K€

Líder del proyecto

UPPSALA UNIVERSITET No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2020-03-20

MSCA-IF-2019: Individual Fellowships Objective:The goal of the Individual Fellowships is to enhance the creative and innovative potential...

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Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

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1 Participantes

203.85K€ | Lider

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Duración del proyecto: 62 meses Fecha Inicio: 2020-03-20
Fecha Fin: 2025-05-21

Líder del proyecto

UPPSALA UNIVERSITET No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 204K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto This project has 2 aims, firstly, to demonstrate how the interplay between religion and media is a significant locus for transformations of modern society and culture; and secondly, to demonstrate that there is racialised, class-based and gendered process of ‘white acculturation’ occurring within Pentecostalism which has hitherto been ignored in both Sociological studies of Pentecostalism and Digital Religion Studies. By examining the neo-Pentecostal Universal Church Kingdom of God (UCKG) and the way in which their followers interact with the Church through digital media on Facebook, Instagram and Twitter, this project examines the role of race, gender and class, in the construction of Pentecostal identity, both online and offline. I argue that Brazil is a crucial place in which to study the intersections between new media, digital culture, religion and the transformation of modern society and culture, because within its current backdrop of political conflict, gender, race, class and religion have become deeply entwinned. Using the theory of whiteness or ‘white acculturation’: the idea that racism and white supremacy function through a process of political, social, economic, and religious domination rather interpersonal acts of racism, in combination with an intersectional perspective of analysis, I suggest that UCKG Pentecostal identity is expressed online through ways of speaking, learning and experiencing the body through the circulation of images and digital content produced by Bishops and Bishop’s wives, and by their followers. This project therefore asks how gender, whiteness and class intersect in the digital production of UCKG media and how these messages are incorporated and expressed in bodily form by UCKG followers on social media and in the offline world in the construction of their Pentecostal identity. It combines analysis of social media with fieldwork using ethnographic methods of participant observation and in-depth interviews.

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