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Infoodmation

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Optimising food information and communication towards healthier and more sustain...

Optimising food information and communication towards healthier and more sustainable dietary patterns Food choices are determined by a wide range of factors (socio-economic conditions, gender, age, etc.). On top of this, mainstream media, social media, and marketing play an important role in food choices, but how they do so is not... ver más

31/12/2027

Líder desconocido

3M€

Presupuesto del proyecto: 3M€

Líder del proyecto Líder desconocido

Fecha límite participación Sin fecha límite de participación.

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Financiación concedida El organismo HORIZON EUROPE notifico la concesión del proyecto el día 2024-10-14

HORIZON-CL6-2024-GOVERNANCE-01-10: Organic farming thematic networks t... ExpectedOutcome:Successful proposals will support the objectives of the European Green Deal, includi...

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10 Participantes

KATHOLIEKE UNIVERSITEIT LEUV...

EUROPEAN FOOD INFORMATION CO...

BEINFLUENCE

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Duración del proyecto: 38 meses Fecha Inicio: 2024-10-14
Fecha Fin: 2027-12-31

Líder del proyecto Líder desconocido

Presupuesto del proyecto 3M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Food choices are determined by a wide range of factors (socio-economic conditions, gender, age, etc.). On top of this, mainstream media, social media, and marketing play an important role in food choices, but how they do so is not well understood, nor is the knowledge sufficiently applied to promoting healthy and sustainable diets and discouraging less healthy and less sustainable ones. Infoodmation aims to fill these gaps by increasing the knowledge of how these sources of food information influence food consumption and using it to develop best practices for food system actors, policies, and regulations to support healthier and more sustainable dietary patterns. The project will identify approaches, tools, channels, techniques, and messages used by the private sector, governments, and civil society (Infoodmation Key Actors) to communicate about food (also focusing on vulnerable groups, such as children, adolescents and those of a low socio-economic status). These effects will be assessed, alongside the effectiveness of parental control, the impact of negative vs. positive messages and the effects and spread of misinformation (and how to counter it). EU legislation related to food information will be evaluated in light of these findings, as will policy measures at the national, regional, and local levels in EU member states. These analyses will result in a compendium of best practices, policy briefs, and recommendations for responsible business strategies addressing different Key Actors, supported by capacity building tools and an open-access Knowledge Hub of results, recommendations and materials on food communication. Continuous consultation with food system actors will ensure that the recommendations are relevant, fair, feasible, and adaptable to different contexts. Infoodmation consists of a multidisciplinary consortium with an extensive network of Key Actors, multi-stakeholder initiatives and EU-funded projects related to healthy and sustainable eating.

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