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VisuaLook

Financiado

Novel clothing e commerce application for reliable size assignment and realistic...

Novel clothing e commerce application for reliable size assignment and realistic fitting visualization E-commerce has become a focal point of expansion and growth for the consumer goods industry. However, clothing market still accounts for a low ratio of online sales compared to more established sectors. Online apparel retailers ha... ver más

31/07/2015

Tecnologias DIM

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

Tecnologias DIM La realizacion y explotacion de nuevas tecnologias y desarrollos informaticos. la redacción de proyectos de arquitectura. comercio al por me...

TRL 6-7 | 50K€

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2015-07-31

ICT-37-2014-1: Open Disruptive Innovation Scheme (...

I+D

Cerrada hace 10 años

0% 70% 100%

1 Participantes

Tecnologias DIM

50.00K€ | Lider

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Duración del proyecto: 6 meses Fecha Inicio: 2015-01-29
Fecha Fin: 2015-07-31

Líder del proyecto

Tecnologias DIM La realizacion y explotacion de nuevas tecnologias y desarrollos informaticos. la redacción de proyectos de arquitectura. comercio al por me...

TRL 6-7 | 50K€

Presupuesto del proyecto 71K€

Descripción del proyecto E-commerce has become a focal point of expansion and growth for the consumer goods industry. However, clothing market still accounts for a low ratio of online sales compared to more established sectors. Online apparel retailers have a 40% return rate, the highest in e-commerce, being bad fit the main barrier for the online market and causing 75% of these returns. In addition, final buying decision for fashion shoppers relies on the possibility to visualize realistically the look and fit of the garment and this is not possible with the current available technologies. The overall objective of TecnologíasDIM with this innovation project is to introduce in the clothing e-commerce market a disruptive web-based application (VisuaLook) for reliable size assignment and realistic fitting visualization integrating advanced ICT technologies: mobile application to capture the ‘personal avatar’ (3D body geometry and photorealistic visualization), web-based virtual try on software, and ICT architecture that supports the integration and communication. We expect to reach a leading position in the market, increasing rapidly the market share and sales of the company, encouraged by an innovative and competitive solution for our clients (clothing manufactures and e-retailers) and an easy and fast adoption of the end users (e-buyers), becoming a reference for clothing e-commerce. Firstly, we will conduct a feasibility study in Phase 1 in order to assess the integration of the core technologies, the shopping experience outline, the regulatory issues and the commercialisation strategy, ending with the elaboration of a comprehensive business plan. In Phase 2 we will perform a pilot study to demonstrate VisuaLook in a real environment with the collaboration of a relevant e-retailer of the clothing sector. VisuaLook will be ready for commercialization in Phase 3.

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