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Networked Holiness New Media Entrepreneurship of Catholic Monastic Communities

In answer to the secularization and Islamization of Europe, traditionally perceived as the main stronghold of Christianity, Pentecostal and Charismatic groups from South America and Africa are today planning the re-evangelization... ver más

30/09/2022

THE CHANCELLOR MAS...

270K€

Presupuesto del proyecto: 270K€

Líder del proyecto

THE CHANCELLOR MASTERS AND SCHOLARS OF THE UN... No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

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Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2022-09-30

MSCA-IF-2018: Individual Fellowships

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Cerrada hace 6 años

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3 Participantes

THE CHANCELLOR MASTERS AND S...

270.33K€ | Lider

FUNDACAO SAO PAULO

PONTIFICA UNIVERSIDADE CATOL...

163.86K€ | Participante

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Duración del proyecto: 41 meses Fecha Inicio: 2019-04-15
Fecha Fin: 2022-09-30

Líder del proyecto

THE CHANCELLOR MASTERS AND SCHOLARS OF THE UN... No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 270K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto In answer to the secularization and Islamization of Europe, traditionally perceived as the main stronghold of Christianity, Pentecostal and Charismatic groups from South America and Africa are today planning the re-evangelization of the old continent. Indeed, in the last three decades these regions have served as hubs for the development of new forms of proselytization based on new media and smart technologies. Leveraging new media expertise, new monastic communities of religious media managers (hereafter MCMMs) have become actors of primary importance in both established institutions, such as the Catholic Church, and the global religious market at large. The overall aim of the proposed research is to advance my career through the completion of the present research project, which examines the rise of the use of online video for proselytization purposes and the emergent role of MCMMs in organized religious institutions. From online sermons to ISIS beheadings, online video-sharing platforms are today a central arena in which MCMMs of different faiths compete for users' attention and attempt to disseminate their religious creeds. This raises the question: how do established religious institutions act to shape users' worldviews and renegotiate authority on a global level via online video-mediated communication? To investigate the ways that religious institutions construct users' experience and negotiate its meanings on new media platforms, the study focuses on the Canção Nova's online activities. Drawing upon the legacies of both Semiotics and Sociology of Religion, this study proposes an innovative socio-semiotic approach which combines semiotic analysis of video with web content analysis and workplace ethnography. This analytical method has been designed to enable the description of the new ways in which religious imagery is strategically constructed and disseminated through the Internet.

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