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META-MUSEUM

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Moving Emotions towards confidence in the Transformative Appropriation for a Mea...

Moving Emotions towards confidence in the Transformative Appropriation for a Meaningful Understanding of cultural heritage a neuroScientific approach to EUropean Museums META-MUSEUM aims to create empathic encounters where citizens can understand the CH transformative nature through active participation, emotional involvement and co-creation; to develop the TransforMeans theory and related new pro... see more

30/09/2027

unknown leader

3M€

Project Budget: 3M€

Project leader unknown leader

PARTICIPATION DEPralty Sin fecha límite de participación.

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Financing granted El organismo HORIZON EUROPE notifico la concesión del proyecto The day 2024-05-30

HORIZON-CL2-2023-HERITAGE-01-03: Re-visiting the digitisation of cul... ExpectedOutcome:Projects should contribute to all of the following expected outcomes:

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13 Participantes

STICHTING EUROPEAN MUSEUM AC...

UNIVERSITA DEGLI STUDI DI RO...

FRIEDRICH-SCHILLER-UNIVERSIT...

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Project duration: 40 months Date Start: 2024-05-30
End date: 2027-09-30

Project leader unknown leader

Project Budget 3M€

participation deadline Sin fecha límite de participación.

Project description META-MUSEUM aims to create empathic encounters where citizens can understand the CH transformative nature through active participation, emotional involvement and co-creation; to develop the TransforMeans theory and related new professional skills, based on Neuroscience evidence; to provide cultural professionals with principles and tools for designing cultural experiences and to monitoring the effectiveness of communicative/narrative solutions; to reach different segments of citizens, included disaffected public and non-public; to foster empathy, confidence and resilience toward contemporary changes; to validate an appropriate measurement of empathic responses, confidence and resilience in CH users, via Neuroscience’s method. META-MUSEUM adopts a transdisciplinary approach and a strict interrelation between theoretical and experimental work. The first one will explore and develop in-depth the TransforMeans theory principles, develop stimuli to make people understand the CH transformative nature and encourage co-creation and personal interpretation. The experimental work will measure the audience's cognitive, psycho and neurophysiological responses to stimuli, and interpret indicators related to confidence and resilience (intended as a capacity to positively react to changes). The TransforMeans theory principles will be tested in 3 different settings (pilots): 1) traditional cultural setting: museums; 2) non-cultural setting: hospitals (WITHOUT focusing on therapy results, but only on the CH power on people particularly lacking in confidence and positive thinking); 3) hybrid setting (physical and virtual), in urban contexts and via social media. The META-MUSEUM objectives mobilise multidisciplinary expertise, provide evidence-based principles and guidelines; promote better and more democratic access to CH, improve personal participation and CH understanding, enhance confidence, and address the SDG4, SDG10 and SDG11.

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