Next-generation location-based experiences (LBEs) will involve multiple participants in mixed realities taking place in the real world, evolving according to a non-linear interactive scenario, and involving multiple users collabor...
Next-generation location-based experiences (LBEs) will involve multiple participants in mixed realities taking place in the real world, evolving according to a non-linear interactive scenario, and involving multiple users collaborating or competing. They will take multiple forms ranging from informative, educational and entertaining in multiple domains such as cultural heritage, tourism, transport, education, lifestyle etc.
They are set to be the next big thing in IT as indicated by the millions of dollars invested by the likes of Google, Amazon, Facebook and Apple in the development of such experiences (e.g. Ingress) or the acquisition of start-ups (e.g. Magic Leap).
Some roadblocks however slow down their advent. The complexity and cost of their development, requires a combination of high expertise in multiple domains (e.g. software development, networking, geo-positioning, simulation, user interfaces).
MAGELLAN redefines LBEs on mobile devices worldwide, by leveraging a codeless platform for the rapid and cost-effective creation and promotion of LBEs/games, harnessing a global ecosystem of authors. By removing inherent barriers, MAGELLAN aims at tapping at the unlocked value residing within the creativity of people and organizations alike.
MAGELLAN is a 24-month activity, leading to a market-ready product and a new business entity to drive the adoption and scale-up of the platform and the value propositions stemming from that.
Based on the excellent outputs of the MAGELLAN FP7 Project and their long-standing partnership, the two main industrial applicants (EXUS, DXT) will drive the platform towards commercialization. A partnership has been established with LOBA and INCONITO, two esteemed marketing and business strategy companies, to complement the effort with the necessary skills that will help drive adoption.
The funding requested will support the first steps towards commercialization until the business becomes self-sustainable (even at marginal profits).ver más
Seleccionando "Aceptar todas las cookies" acepta el uso de cookies para ayudarnos a brindarle una mejor experiencia de usuario y para analizar el uso del sitio web. Al hacer clic en "Ajustar tus preferencias" puede elegir qué cookies permitir. Solo las cookies esenciales son necesarias para el correcto funcionamiento de nuestro sitio web y no se pueden rechazar.
Cookie settings
Nuestro sitio web almacena cuatro tipos de cookies. En cualquier momento puede elegir qué cookies acepta y cuáles rechaza. Puede obtener más información sobre qué son las cookies y qué tipos de cookies almacenamos en nuestra Política de cookies.
Son necesarias por razones técnicas. Sin ellas, este sitio web podría no funcionar correctamente.
Son necesarias para una funcionalidad específica en el sitio web. Sin ellos, algunas características pueden estar deshabilitadas.
Nos permite analizar el uso del sitio web y mejorar la experiencia del visitante.
Nos permite personalizar su experiencia y enviarle contenido y ofertas relevantes, en este sitio web y en otros sitios web.