Descripción del proyecto
FAIRCHAIN addresses the growing need for a significant transformation of current food systems by developing competitive intermediate food chain alternatives adapted to small and mid-sized actors. FAIRCHAIN specifically aims to:
-Foster the emergence of innovative intermediate food value chains that support the scaling-up of small and mid-sized actors facing unsustainable conventional dominant agri-food system. This requires to specific technological, organisational and social innovations as well as regulatory and policy adaptations to widely deliver food in a fair and sustainable way.
-Inspire and encourage larger actors to down-scale conventional food value chains and better address the growing need of consumers to consume local high quality and safe products. The emergence of intermediate food value chains should put pressure on dominant actors, forcing them to align with best practices in terms of offering opportunities to local suppliers and ensuring an equitable distribution of costs and benefits.
The main goal of FAIRCHAIN is to test, pilot and demonstrate recently developed technological, organisational and social innovations, realising a shift up to TRL7 and enabling small and mid-sized actors to scale-up and expand the production of affordable nutritious food in competitive intermediate food value chains.
FAIRCHAIN will address the dairy and fruit&vegetable sectors, which hold a strategic economic position in Europe. Both are prone to integrate a large variety of innovations, correspond to an increasing consumer demand for nutritious and healthy food and need to meet the challenge of sustainably delivering perishable commodities to consumers.
FAIRCHAIN will consider the entire value chain. More focus is given to postharvest steps rather than the production step in itself because the power imbalances created in market relationships are mainly attributed to the increasing concentration in the processing and retail sectors in conventional food supply chains