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ShopStar

Financiado

Cerrado

Image learning to create a new online marketing tool

Europe’s media industry lacks an effective business model for their online content, particularly in the context of falling revenues from traditional online advertising – they need new ways to effectively monetise their content. O... ver más

31/05/2016

Shopedia

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

SHOPEDIA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2016-05-31

ICT-37-2015-1: Open Disruptive Innovation Scheme (...

I+D

Cerrada hace 9 años

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Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

Shopedia

50.00K€ | Lider

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Duración del proyecto: 6 meses Fecha Inicio: 2015-11-25
Fecha Fin: 2016-05-31

Líder del proyecto

SHOPEDIA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 71K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Europe’s media industry lacks an effective business model for their online content, particularly in the context of falling revenues from traditional online advertising – they need new ways to effectively monetise their content. Our aim is to allow media to generate revenue from their online images. We apply innovative image-analysis technology to detect clothes in online images, and match them with clothes in retailers’ online product catalogues. This creates a lucrative collaboration between online media and retailers – for every customer redirected to a retailers’ website via an online image, media publications receive a commission fee. An initial version of this automated technology (running in under 300 milliseconds) has already been developed. We can recognise photos of clothes in isolation (an image of an item of clothing on a plain background) and match them to the clothes sold by our 8000 partner retailers (Amazon, H&M…). We then give readers the opportunity to click to find a link to buy the same or similar item. This solution has already been commercialised to several leading magazines (including Closer, Grazia & Be), who have seen online advertising revenues increase by up to 6 times. However, photos of clothes in isolation represent only a small proportion of online images. Our ambition is therefore to adapt our technology to detect clothes in photos of people – representing a much larger proportion of online images. Online readers will be able to click to Get the Look of a celebrity or public figure in an online photo, and will be shown links to retailers selling similar items. The aim of our feasibility study is to refine the technological specifications and validate the commercial proof of concept with a base of current and potential clients. With ShopStar, we are creating a non-invasive advertising solution that can be deployed to international media groups worldwide, positioning Shopedia as category leader for this disruptive new approach

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