Descripción del proyecto
SUSTAINABLE BUSINESS MODEL (SBM) INNOVATION REPRESENTS INCLUSION OF SUSTAINABILITY OBJECTIVES IN NEW BUSINESS MODEL DEVELOPMENT. THIS NASCENT PHENOMENON PROMISES TO HELP CORPORATIONS THAT STRUGGLE TO BECOME PURPOSE-DRIVEN, IDENTIFY SYNERGIES BETWEEN SHAREHOLDER AND STAKEHOLDER OBJECTIVES. WHILE EXISTING RESEARCH HAS FOCUSED ON THE CATEGORIZATION OF SBMS, THE QUESTION OF HOW LARGE CORPORATIONS CAN ENGAGE IN SBM INNOVATION AND TRANSFORM THEIR EXISTING BUSINESS MODELS TOWARDS SUSTANABILITY REMAINS UNANSWERED. THANKFULLY, A GREAT DEAL OF THE TRANSFORMATION QUESTIONS HAVE ALREADY BEEN CONSIDERED IN THE BROADER BUSINESS MODEL LITERATURE, PARTICULARLY CONCERNING THE TRANSFORMATION TO SERVICE AND DIGITAL BUSINESS MODELS. COMBINING NEW EMPIRICAL RESEARCH WITH LEARNINGS FROM THE EXTANT LITERATURE ON BUSINESS MODEL TRANSFORMATION, WE INTEND TO ANSWER THE KEY QUESTIONS REGARDING TRANSFORMATION TOWARDS SBMS IN CORPORATE SETTINGS. IN DOING SO, OUR OBJECTIVE IS TO ADVANCE SBM LITERATURE AND TO HELP GROWING NUMBER OF INTERESTED CORPORATIONS FOLLOW THE LEAD OF THE EARLY CORPORATE ADOPTERS OF SBM. USINESS MODEL\DIGITALIZATION\SERVITIZATION\SUSTAINABILITY\BUSINESS MODEL INNOVATION