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LIKE-A-PRO

Financiado

Cerrado

From niche to mainstream alternative proteins for everybody and everywhere

The interest of Europeans in alternative proteins is becoming clear and this trend is the perfect ground for the dietary shift towards sustainable and healthy nutrition and food systems, in line with the ambitions of the EU Green... ver más

31/10/2026

AIDISA

14M€

Presupuesto del proyecto: 14M€

Líder del proyecto

ASOC. PARA LA INVESTIGACIÓN DESARROLLO E INNO... No se ha especificado una descripción o un objeto social para esta compañía.

TRL 2-3 | 1M€

Fecha límite participación Sin fecha límite de participación.

Ver 43 Participantes

Financiación concedida El organismo HORIZON EUROPE notifico la concesión del proyecto el día 2022-10-07

HORIZON-CL6-2022-FARM2FORK-01-07: Building alternative protein-friend... ExpectedOutcome:In line with the European Green Deal priorities, the farm to fork strategy for a fai...

I+D +1

Cerrada hace 2 años

0% 88% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

43 Participantes

AIDISA

1.19M€ | Lider

SPES GEIE

359.50K€ | Participante

GAIKER

393.59K€ | Participante

PKCR - FFDI

33.13K€ | Participante

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Duración del proyecto: 48 meses Fecha Inicio: 2022-10-07
Fecha Fin: 2026-10-31

Líder del proyecto

ASOC. PARA LA INVESTIGACIÓN DESARROLLO E INNO... No se ha especificado una descripción o un objeto social para esta compañía.

TRL 2-3 | 1M€

Presupuesto del proyecto 14M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto The interest of Europeans in alternative proteins is becoming clear and this trend is the perfect ground for the dietary shift towards sustainable and healthy nutrition and food systems, in line with the ambitions of the EU Green Deal, Farm to Fork strategy and EU’s climate goals. Yet, this interest is not reflected in the European dietary patterns, as alternative proteins are mainly consumed by early adopters, while the majority is less receptive towards alternatives or have limited possibilities to integrate them in the diets. This gap between interest and consumption is due to obstacles in the food environments such as product limited offering, suboptimal product taste, isolated product placement in shops or menus etc. Without overcoming these obstacles, alternative proteins will remain a niche. LIKE-A-PRO aims at mainstreaming alternative proteins, making them accessible, available, and acceptable to everybody (from children to elderly, vulnerable groups) and everywhere (across Europe, in urban, peri-urban, and rural areas). To achieve this, key representatives along the entire alternative protein value chain (growers, producers, cooks, retailers, consumers, researchers) will work together in a trans-disciplinary consortium. To improve European food environments towards fostering alternative protein consumption, practical solutions will be co-designed with citizens. This social innovation will take place in 11 living labs and in 4 real life food environments. For a diversified alternative protein offering, 16 new alternative protein products will be developed with 7 sustainable, healthy, and novel sources. To secure result deployment, the project will actively involve middle food system actors (+35,000 companies) – via co-creation and capacity building. For a maximised impact, innovative communication campaigns will be launched in 6 countries, reaching 8 M citizens in 4 years.

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