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EMMA

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Cerrado

Enriching Market solutions for content Management and publishing with state of t...

Enriching Market solutions for content Management and publishing with state of the art multimedia Analysis techniques Marketing, PR and communication professionals need tools to support them in the creation of engaging, up-to-date content experiences that their clients can use for establishing meaningful connections to customers and key stakehold... ver más

30/06/2018

WEST MIDLANDS COMB...

982K€

Presupuesto del proyecto: 982K€

Líder del proyecto

WEST MIDLANDS COMBINED AUTHORITY No se ha especificado una descripción o un objeto social para esta compañía.

Fecha límite participación Sin fecha límite de participación.

Ver 5 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2018-06-30

ICT-21-2016: Support technology transfer to the...

I+D

Cerrada hace 8 años

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Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

5 Participantes

WEST MIDLANDS COMBINED AUTHO...

241.94K€ | Lider

CENTRE FOR RESEARCH AND TECH...

169.38K€ | Participante

FST

141.56K€ | Participante

VANDEJONG

93.28K€ | Participante

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Duración del proyecto: 21 meses Fecha Inicio: 2016-09-30
Fecha Fin: 2018-06-30

Líder del proyecto

WEST MIDLANDS COMBINED AUTHORITY No se ha especificado una descripción o un objeto social para esta compañía.

Presupuesto del proyecto 982K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Marketing, PR and communication professionals need tools to support them in the creation of engaging, up-to-date content experiences that their clients can use for establishing meaningful connections to customers and key stakeholders. Creative companies delivering these tools are the main enablers for all new forms of communication we currently experience: from cross-platform content creation to transmedia storytelling. Nowadays with multiple channels, vast amounts of social content, multiple touch points and interactions, constant innovation is required for keeping creative professionals and tools on top of trends and enabling them to deliver. Over the last 10 years, multimedia content analysis has been an exciting research area widely addressed in academia. While initial aspirations and expectations of these new algorithms were not immediately fully met, over the last couple of years the technology has matured a lot, up to a point where it can now be deployed in commercial settings. EMMA will transfer state-of-the art technology in multimedia analysis from the labs to creative industry SMEs, more specifically to solution providers for the media management, branding, marketing and communication. This new technology will enhance existing commercial services, helping SMEs that are active in these sectors to solve current needs of their customers, and thus become more competitive in their market. EMMA focuses on two application areas, tourism and events, addressing the needs of destinations, and events to better drive, connect and engage with audiences. The impact in these vertical markets is huge, since both are among the key industries in Europe. We plan to commercialise the results of EMMA soon after the project end and directly create over 50 jobs in the sixth year of operations.

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