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SAM

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Dynamic Social and Media Content Syndication for 2nd Screen

Today's generation of internet devices has changed how users are interacting with media. From passive and unidirectional users to proactive and interactive. Users can comment or rate a TV show and search for related information re... ver más

31/10/2016

TIE KINETIX INFOSE...

4M€

Presupuesto del proyecto: 4M€

Líder del proyecto

TIE NEDERLAND BV No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

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Financiación concedida El organismo FP7 notifico la concesión del proyecto el día 2016-10-31 No tenemos la información de la convocatoria

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12 Participantes

TIE KINETIX INFOSERVICES

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TIE

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TP Vision

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Líder del proyecto

TIE NEDERLAND BV No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 4M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Today's generation of internet devices has changed how users are interacting with media. From passive and unidirectional users to proactive and interactive. Users can comment or rate a TV show and search for related information regarding characters, facts or personalities. They do this with both friends and wider social communities. This phenomenon is known as 2nd Screen. Another coupled phenomenon is Content Syndication, a field of Digital Marketing, where digital content is created once and delivered to different marketing channels at the same time. In today's 2nd Screen environment there are no true standards, protocols or common ways in which users can discover and access information related to consumed contents. Users have to initiate information searches by using eg Google to "participate" in the show. European enterprises wishing to provide services are restricted by a lack of business intelligence that can be applied with a view to profit from and enrich this market. SAM will change this by developing an advanced social media delivery platform based on 2nd Screen and Content Syndication within a Social Media context. Providing open and standardised ways of characterising, discovering, syndicating media assets interactively. Users will prosume digital assets from different syndicated sources and synchronised devices (e.g. Connected TVs) thus creating richer experiences around media. SAM's innovation is that instead of users reaching for the data; it is the data, which reaches the user through the syndication approach and their 2nd screen. This is based on the creation of dynamic social communities related to the user and digital asset context (e.g. profiles, preferences or devices). SAM will be able to capture and analyse valuable business intelligence which can be used to efficientize and monetarise the process for providers of assets and broadcast material and enrich as well as amplify the process for the consumer. SAM: "Socialising Around Media".

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