Descripción del proyecto
While energy gels are widely used in endurance sports, they are not currently user- or environmentally-friendly: A) hard-to-use empty gel packaging made from single use plastic ends up littering the countryside, B) they are far from natural or healthy, C) taste unpleasant and D) offer sub-optimal sports performance. In fact, gels are considered a necessary evil, yet it’s a fast-growing market of almost €1bn in 2017, expected to reach €1.76bn by 2025 (8.1% CAGR 2017-27). Metamorfosis' gels address these issues: they are packed in our compostable packaging, which is hygienic and non-sticky; are made with delicious bee products and other 100% natural, easy-to-digest healthy ingredients; and offer world-class sports performance. It is a world-first for a gel to be in compostable packaging, which we will patent and licence to 3rd parties.
Our project is backed by research and endorsed by sports stars and nutritionists. In the Phase 2 project we will refine gels & packaging, industrialise Metamorfosis, register all IPR and generate pre-launch awareness & a strong sales pipeline.
We are Food Sourcing Specialists, S.L., a well-established Barcelona-based healthy/sports food producer, distributor & retailer with deep sector knowledge, over 650 B2B clients & an online B2C retail store. We will conduct our own distribution in Spain/Andorra and distribute in other countries via our existing network of international suppliers/distributors. Our aim is to disrupt the market, capture 2% thereof 5 years from product launch (€35m/year net sales) & become the leading 100% natural sports nutrition brand, while reducing plastic pollution & protecting bee colonies, including a 1% donation of revenues to BeeLife (bee protection organisation).
Total budget: €2,711,012. Grant requested: €1,897,708. After 5 years of commercialisation, we expect a 42% gross margin, 37% IRR and €7.5m cumulative EBITDA.