VISSUALLY
Financiado
Customised exhibit solutions through visual innovation
Consumers make their final purchase decisions once they are at the store and are heavily influenced by the visual dimension. Up to 40% of them change their minds while they shop. Besides a trade fair visitor has between 5 and 15 m...
Consumers make their final purchase decisions once they are at the store and are heavily influenced by the visual dimension. Up to 40% of them change their minds while they shop. Besides a trade fair visitor has between 5 and 15 minutes to make a truly lasting impression on exhibitor’s stand. Differentiation becomes incredibly important in current global markets in order to obtain a larger market share. Among the range of merchandising options displays are the preferred solution for point-of-sale marketing. Companies use 11,721 units per year on average, 23 million stand displays per year without considering 2,619 trade fair events every year solely in Europe.
There is a clear business opportunity for innovative displays that fulfill: low-cost high-quality printing, improved durability, reusability and environmental awareness. Our company, TECNOLOGÍAS Y APLICACIONES LÁSER S.L.U., has been working for over four years on a unique display solution based on the use of Medium Density Fibreboard (MDF). VISSUALLY concept integrates three innovative issues to conventional MDF: 1)Adaptation of digital printing technology 2) Control of laser cutting intensity and 3) Novel assembly system: Q-clip (patented). As a result VISSUALLY guarantees an affordable cost solution, excellent printing performance, finished quality never seen before, flexibility and an easy-to-use assembly system that makes the solution reusable. VISSUALLY is clearly superior to current options and an exciting and reliable business opportunity for us. Boosted by phase 1 project, we expect to create 30 jobs and €8,1M net profit in 5 years. A feasibility study including a business plan will be done including a market assessment to confirm our displays acceptance in the sectors (retailers, food, cosmetics); a technical assessment and final testing of our innovative technology; a stakeholder assessment to identify the key players and activities for the next phases of the project; and a complete Business Plan.
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Duración del proyecto: 6 meses
Fecha Inicio: 2016-03-08
Fecha Fin: 2016-09-30
Fecha Fin: 2016-09-30
Línea de financiación: concedida
El organismo H2020 notifico la concesión del proyecto el día 2016-09-30
Línea de financiación objetivo
El proyecto se financió a través de la siguiente ayuda:
Presupuesto
El presupuesto total del proyecto asciende a
71K€
Líder del proyecto
TECNOLOGIA Y APLICACIONEASER
A) la investigacion, desarrollo, construccion, distribucion, venta y franquicia de maquinaria y procesos industriales para fabricas de const...
Perfil tecnológico
TRL
8-9
Perfil tecnológico
TRL
8-9