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Social Resp Shopping

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Creating the first Social Responsibility Shopping platform to link small busines...

Creating the first Social Responsibility Shopping platform to link small businesses and local non profits organizations through an innovative business model leveraging on responsible consumption SRS - Social Responsibility Shopping is an innovative business model, conceived by Citybility, that allows on one side small retailers to do Corporate Social Responsibility marketing as if they were big companies, on the other sid... ver más

31/12/2015

Citybility

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

CITYBILITY SRL No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2015-12-31

INSO-10-2015-1: SME business model innovation Scope:

I+D

Cerrada

0% 70% 100%

Características del participante

Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

Citybility

50.00K€ | Lider

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Duración del proyecto: 6 meses Fecha Inicio: 2015-06-03
Fecha Fin: 2015-12-31

Líder del proyecto

CITYBILITY SRL No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 71K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto SRS - Social Responsibility Shopping is an innovative business model, conceived by Citybility, that allows on one side small retailers to do Corporate Social Responsibility marketing as if they were big companies, on the other side local charities to do fundraising as if they were more famous charitable organizations. In times when consumers are more interested than ever in doing business with companies they know and respect, Corporate Social Responsibility marketing is becoming a crucial strategy to position the brand in the mind of consumers and consequently push sales. Thanks to SRS digital platform, small retailers can sustain a charity nearby, and attract customers that share the same ethical values, by giving money every time a transaction is made through SRS. While helping shopkeepers to develop their business, SRS aims to support thousands of local charities to carry out their projects, and even encourage citizens to establish new charities. SRS is expected to stimulate local fundraising and to sustain local consumption at the same time, permitting local economy to thrive. SRS’s novelty consists in a win-win-win solution. Three times win because it is based on three players (shopkeepers, charities, consumers) that working together generate a virtuous circle with a win solution for each of them: shopkeepers grow their business, charities have their operations funded, consumers feel that their shopping is helpful and not frivolous. Given that SRS is already planned to be launched in Italy by the second half of 2015, the specific objectives for the feasibility study are: 1) to define the attractiveness of potential international target markets to develop SRS on a European scale; 2) to assess the customers responsiveness, the ability to win and the most critical factors related to the entry mode decisions and to the specific foreign markets; to forecast the expected results (social, technical, economical and financial) due to its business concept innovation.

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