Connecting Ad Impressions with Purchase. The new advanced Advertisement at the p...
Connecting Ad Impressions with Purchase. The new advanced Advertisement at the point of sales.
Based on these principles, we developed our first marketing solution C.A.P. (Connecting Ad-Impressions with Purchase): A novel digital marketing channel installed in grocery stores. The intelligent system ensures that shoppers see...
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Duración del proyecto: 6 meses
Fecha Inicio: 2019-11-04
Fecha Fin: 2020-05-31
Líder del proyecto
CYREEN GMBH
No se ha especificado una descripción o un objeto social para esta compañía.
TRL
4-5
Presupuesto del proyecto
71K€
Fecha límite de participación
Sin fecha límite de participación.
Descripción del proyecto
Based on these principles, we developed our first marketing solution C.A.P. (Connecting Ad-Impressions with Purchase): A novel digital marketing channel installed in grocery stores. The intelligent system ensures that shoppers see relevant content during their purchase decisions. C.A.P. connects the seen content with a shopper’s transactional data, enabling unique big data analyses to measure the advertising effectiveness. After several years of development, C.A.P. was launched mid-2018 in Germany and since then, the system’s market demand (profitability), technical functionality and advertising effect hass been continuously monitored. 100% of the store managers want to keep the system. Various brands have run a campaign on C.A.P. and are enthusiastic about its impact and respective analytical insights – therefore our customers were willing to pay prices which are several times higher than average TV advertising. This highlights the importance to quickly build up reach.