CyreenApplication
Financiado
Connecting Ad Impressions with Purchase. The new advanced Advertisement at the p...
Connecting Ad Impressions with Purchase. The new advanced Advertisement at the point of sales.
Based on these principles, we developed our first marketing solution C.A.P. (Connecting Ad-Impressions with Purchase): A novel digital marketing channel installed in grocery stores. The intelligent system ensures that shoppers see...
Based on these principles, we developed our first marketing solution C.A.P. (Connecting Ad-Impressions with Purchase): A novel digital marketing channel installed in grocery stores. The intelligent system ensures that shoppers see relevant content during their purchase decisions. C.A.P. connects the seen content with a shopper’s transactional data, enabling unique big data analyses to measure the advertising effectiveness. After several years of development, C.A.P. was launched mid-2018 in Germany and since then, the system’s market demand (profitability), technical functionality and advertising effect hass been continuously monitored. 100% of the store managers want to keep the system. Various brands have run a campaign on C.A.P. and are enthusiastic about its impact and respective analytical insights – therefore our customers were willing to pay prices which are several times higher than average TV advertising. This highlights the importance to quickly build up reach.
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Duración del proyecto: 6 meses
Fecha Inicio: 2019-11-04
Fecha Fin: 2020-05-31
Fecha Fin: 2020-05-31
Línea de financiación: concedida
El organismo H2020 notifico la concesión del proyecto el día 2020-05-31
Línea de financiación objetivo
El proyecto se financió a través de la siguiente ayuda:
EIC-SMEInst-2018-2020:
SME instrument
Cerrada
hace 6 años
Presupuesto
El presupuesto total del proyecto asciende a
71K€
Líder del proyecto
CYREEN GMBH
No se ha especificado una descripción o un objeto social para esta compañía.
Perfil tecnológico
TRL
4-5
Perfil tecnológico
TRL
4-5
188.66K€ |
Participante