Innovating Works

FACESYNTAX

Financiado
Computing the Face Syntax of Social Communication
Social interactions are critical to all societies. One of the most powerful tools for social interaction is the face – a complex system comprising variations of movement (expressions), morphology (shape/structure) and complexion (... Social interactions are critical to all societies. One of the most powerful tools for social interaction is the face – a complex system comprising variations of movement (expressions), morphology (shape/structure) and complexion (color/texture). Consequently, the face can elicit myriad rapid social judgments (e.g. personality, emotion, group membership, age, health, social status) with significant consequences (e.g. sentencing/voting decisions, social isolation, job offers). Yet, little is known about how the complex, dynamic face transmits the myriad messages that regulate social interactions in different cultures, how these complex face signals map onto psychological processes (e.g. categorical/dimensional perception) or which signals facilitate or hinder cross-culture communication. This is largely due to fragmented research on social concepts (mental states, personality, emotions), face signals (morphology, movements, complexion) and culture, which, consequently, has overlooked a possible latent algebraic, syntactical structure to social face signals across cultures. My own work hints at such a structure. My ambitious program will unify these fragments to derive the first generative, algebraic and syntactical model of social face signals using innovative methods combining social/cultural psychology, 3D dynamic computer graphics, vision science psychophysical methods, and mathematical psychology. It will thus test and validate a new theoretical framework of social face signals that will unite both categorical/dimensional and universal/culture-specific accounts of social face perception. This framework is highly relevant in the context of globalization and cultural integration where social communication using virtual agents is integral to modern society. It is thus imperative to equip digital agents with the tools to flexibly generate socially and culturally sophisticated face signals. FACESYNTAX will thus transfer the generative model to social robotics. ver más
31/08/2025
1M€
Duración del proyecto: 95 meses Fecha Inicio: 2017-09-18
Fecha Fin: 2025-08-31

Línea de financiación: concedida

El organismo H2020 notifico la concesión del proyecto el día 2017-09-18
Línea de financiación objetivo El proyecto se financió a través de la siguiente ayuda:
ERC-2017-STG: ERC Starting Grant
Cerrada hace 8 años
Presupuesto El presupuesto total del proyecto asciende a 1M€
Líder del proyecto
UNIVERSITY OF GLASGOW No se ha especificado una descripción o un objeto social para esta compañía.
Perfil tecnológico TRL 4-5