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TOUCHVIE

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Cerrado

Catch what you watch a game changer technology that will change how people watc...

Catch what you watch a game changer technology that will change how people watch TV and revolutionise in movie advertising and product placement Touchvie is the first platform in the world that automatically recognises (based on computer vision and artificial intelligence) any element on the screen (actors, locations, music, art, history, deco, etc.) and displays it in use... ver más

30/09/2017

TAGSONOMY

2M€

Presupuesto del proyecto: 2M€

Líder del proyecto

TAGSONOMY La generacion y comercializacion de contenidos y capacidades interactivas en un contexto de multimedia, asi como el desarrollo, produccion,...

TRL 4-5 | 1M€

Fecha límite participación Sin fecha límite de participación.

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2017-09-30

SMEInst-01-2016-2017: Open Disruptive Innovation Scheme

I+D

Cerrada hace 8 años

0% 70% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

1 Participantes

TAGSONOMY

1.53M€ | Lider

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Duración del proyecto: 14 meses Fecha Inicio: 2016-07-27
Fecha Fin: 2017-09-30

Líder del proyecto

TAGSONOMY La generacion y comercializacion de contenidos y capacidades interactivas en un contexto de multimedia, asi como el desarrollo, produccion,...

TRL 4-5 | 1M€

Presupuesto del proyecto 2M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Touchvie is the first platform in the world that automatically recognises (based on computer vision and artificial intelligence) any element on the screen (actors, locations, music, art, history, deco, etc.) and displays it in users’ second screen at the same time users watch it. It allows users to know more about elements that have attracted their attention, share it or buy it. Touchvie replaces traditional advertising turning it into a service that enhances users’ experience and a new channel for advertisers, brands, etc. to reach users in ‘micro-moments of truth’ through non-invasive in-movie advertising and product placement. Touchvie will become the centre of a two-sided market with end users on one side and brands, retailers and advertisers on the other that presents very promising growth indicators: - 87% of consumers use second screen device while watching TV. - Digital advertising revenue will grow from US$135.42bn in 2014 to US$239.87bn in 2019. - e-commerce revenue will grow from US$1,9 trillion in 2015 to +US$4 trillion in 2018. After almost 2 years of development and more than 4M€ invested, Touchvie was launched in the Spanish market in 2015, generating unprecedented interest from online retailers, advertising agencies, broadcasters and users. Since its launch Touchvie has grown reaching more than 100kusers, 500 movies, 5 million elements tagged and contracts signed with some of the largest EU e-retailers and advertisers such as Zanox, Havas or ECI. Growth continues, however, the process to tag objects shall be upgraded in to accelerate the catalogue production and launch the service globally. This project will enable Touchvie to enhance production capacity by 500% granting Touchvie the ability to scale globally into one of the world’s biggest players in-content digital advertising. By 2020 Touchvie expects to have reached more than 25 MAUs, a catalogue of +36k movies (6 times larger than Netflix) and turnover of 150M€.

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