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MealHero

Financiado

Cerrado

Automated cooking for tasty and healthy meals in a convenient way

Over two-thirds of consumer’s report that they enjoy healthy and delicious meals but lack the necessary cooking skills or passion for cooking. Consumers are looking for more convenient food solutions, but existing options are eith... ver más

31/01/2020

mealhero

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

MEALHERO BVBA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Ver 2 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2020-01-31

EIC-SMEInst-2018-2020: SME instrument

I+D

Cerrada hace 5 años

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Características del participante

Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

2 Participantes

mealhero

50.00K€ | Lider

GLOBAL INFOMEDIA

393.86K€ | Participante

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Duración del proyecto: 2 meses Fecha Inicio: 2019-11-28
Fecha Fin: 2020-01-31

Líder del proyecto

MEALHERO BVBA No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 71K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Over two-thirds of consumer’s report that they enjoy healthy and delicious meals but lack the necessary cooking skills or passion for cooking. Consumers are looking for more convenient food solutions, but existing options are either not healthy or not that convenient. Mealhero has developed and patented the solution to provide healthy, delicious and personals meals cooked at home with zero effort. Our fully personalised meal kits consisting of freshly frozen ingredients are delivered at home; MealHero’s smart steam cooker prepares them with less than 1 minute of work. MealHero uniquely bridges two big consumer wishes: 1) healthy and personalized meals and 2) Busyness is damaging our eating habits: we spend less time cooking and we resort more often to junk-food. There simply is not enough time to prepare a healthy home-cooked meal. We have developed a method for everyone to prepare home-made healthy meals in a simple and convenient way: we deliver freshly frozen ingredients to our customers and all the cooking is done autonomously by our smart steamer. It takes less than one minute of work to prepare a home-made meal. We target people that either who don’t have the time or don’t feel like cooking and who want to live a healthier lifestyle. These people’ needs are unmet by current market offer. For example, meal kits can only deliver the convenience of home-delivery, users still have to spend time cooking. And most people don’t have the time, the cooking skills nor the passion for cooking. Nevertheless, the global meal kit delivery service market was valued at €2.2bn and forecasted to grow at 17% CAGR to reach €8bn by 2025. This confirms that consumers want to eat healthy meals at home. At MealHero, our challenge is to make this option convenient, delicious and affordable. In this project, we will carry the feasibility study: particularly we will validate our business model and solution market fit. We plan to reach €140m revenues by 2027 with 300 FTEs employed.

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