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ABC DJ

Financiado

Cerrado

Artist to Business to Business to Consumer Audio Branding System

The current European market for audio branding services is lopsided, both in economic terms as well as in aspects of cultural identity. In the slipstream of big U.S. companies like McDonald's, North American providers have capture... ver más

31/12/2018

TUB

3M€

Presupuesto del proyecto: 3M€

Líder del proyecto

TECHNISCHE UNIVERSITAT BERLIN No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Ver 8 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2018-12-31

ICT-19-2015: Technologies for creative industrie... Scope:Specific Challenge: The demand is growing for high-quality content and new user experiences. A...

I+D

Cerrada hace 10 años

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Características del participante

Este proyecto no cuenta con búsquedas de partenariado abiertas en este momento.

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

8 Participantes

TUB

697.90K€ | Lider

GREENFOOD IMPORT - EXPORT SL...

FINCONS SPA

617.50K€ | Participante

HEARDIS! GMBH

819.22K€ | Participante

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Duración del proyecto: 38 meses Fecha Inicio: 2015-10-28
Fecha Fin: 2018-12-31

Líder del proyecto

TECHNISCHE UNIVERSITAT BERLIN No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 3M€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto The current European market for audio branding services is lopsided, both in economic terms as well as in aspects of cultural identity. In the slipstream of big U.S. companies like McDonald's, North American providers have captured the European (and worldwide) market for instore music and have held a strong position ever since. Today the worldwide market is effectively monopolised by two 'big players' from the USA. At the same time European creative industries active in this area are pushed into a corner of the European as well as the worldwide market and for the most part serve only niche businesses. The ABC DJ project seeks to provide European creative agencies in the field of audio branding with sophisticated ICT supporting tools. As a result they will be able to offer branding services and products of such high quality that they can successfully compete with the current big players, independently of their respective size – be it a big agency, an SME or a one-man business. Secondly, European creators of music, (independent) labels as well as respective multipliers will be actively included into the audio branding value chains and enjoy support and novel schemes from the monetisation of their works as instore music. The pool of music effectively exploitable for branding agencies and brand clients will thus grow significantly. The high number of creative micro-businesses and SMEs is tailor-made for an approach where many audio branding agencies serve the (diverse) needs of many brands, as opposed to the current 'one-sound-fits-all' situation.

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