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twiner

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An open global business directory with social networking tools for advanced le...

An open global business directory with social networking tools for advanced leads discovery and online visibility in B2B digital marketing Digital marketing counts for half of the marketing budget of the average company, with email marketing and social media marketing coming on top of the preferred channels of communication, with an average of $400 spent monthly. How... ver más

31/08/2018

Neosoft Srl

71K€

Presupuesto del proyecto: 71K€

Líder del proyecto

NEOSOFT SRL No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Fecha límite participación Sin fecha límite de participación.

Ver 2 Participantes

Financiación concedida El organismo H2020 notifico la concesión del proyecto el día 2018-08-31

EIC-SMEInst-2018-2020: SME instrument

I+D

Cerrada hace 7 años

0% 70% 100%

Información adicional privada

No hay información privada compartida para este proyecto. Habla con el coordinador.

2 Participantes

Neosoft Srl

50.00K€ | Lider

BESTSHARER

350.00K€ | Participante

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Duración del proyecto: 4 meses Fecha Inicio: 2018-04-27
Fecha Fin: 2018-08-31

Líder del proyecto

NEOSOFT SRL No se ha especificado una descripción o un objeto social para esta compañía.

TRL 4-5

Presupuesto del proyecto 71K€

Fecha límite de participación Sin fecha límite de participación.

Descripción del proyecto Digital marketing counts for half of the marketing budget of the average company, with email marketing and social media marketing coming on top of the preferred channels of communication, with an average of $400 spent monthly. However, when it comes to B2B activities, current tools do not fully satisfy the marketers’ needs. Getting email leads is based on somehow obsolete list broker services that offer paid access to -often local- business directories. Current social networks come equally short, as they are oriented to individuals, and companies have a static, merely expositional role with few or no real interactivity among them. Twiner is the outcome of our 15-year experience in email digital marketing and a natural continuation of Bancomail, our current list broker, which places us in a competitive position to transfer knowledge from the old way of conceiving B2B marketing (static business records) to a renewed approach (open directory + social network). Targeted to any SME, large corporation or NGO, looking to expand their B2B activities and gain visibility, it consists of an open, global business directory with a powerful search engine and social networking features. We use our 15M database to initially populate Twiner and the latest technology in data management and retrieval for fast DB access and best search matches. Compared to current alternatives, it offers free access to millions of business records, tools for connecting and interacting in a trusted environment, and various add-ons for centralizing all B2B activities like product showcasing, promotions, events etc. Thanks to this unique mixture, Twiner can increase by 90% the interaction within the company’s own network, and by 65% new relationships with companies of the sector. As it offers search trackers an openly accessible directory, it can increase by 30% web visibility. Following a freemium model, we will generate an accumulated profit of €69 million and ROI of 34,70 by the 5th year of launch.

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